Maple Leaf Sports & Entertainment is the parent company of the Toronto Maple Leafs, the 2019 NBA Champion Raptors, and the home stadium of both teams, Scotiabank Arena. Seating 4,000 covers a night across the property's five dining and entertainment concepts, not to mention the 20,000 screaming fans in the stand, creates intense operational demands.
Tired of paying their booking channel for covers, MLSE's operations staff moved onto SevenRooms and eliminated cover fees entirely. And improving the booking journey was just the start. The team has also gained an unprecedented visibility into their operational data, a new approach to customer marketing, and the ability to tailor guest experiences more than ever before.
In this case study, you'll learn how MLSE has been able to:
- Save more than $48,000 a year in cover fees
- Integrate SevenRooms with Simphony POS to get a holistic view of guest spending across properties
- Drive an 11.5x increase in email marketing efficacy