Amid surging recovery of Manchester’s hospitality sector, hotel sees soaring guest spend as a result of the partnership.
LONDON (25 July 2022) – With the news that Manchester’s hospitality sector is regaining its pre-Covid vibrancy faster than London, SevenRooms, the guest experience and retention platform for the hospitality industry, is pleased to announce its partnership with Hilton Manchester Deansgate.
With SevenRooms, all three food and drink outlets at Hilton Manchester Deansgate, including destination bar Cloud23, are able to leverage approved guest data to provide personalised and seamless experiences to all guests, as well as streamline operations across the property. As a result of the partnership with SevenRooms, the hotel generated £120,000 in incremental prepaid revenue in just one year.
As a leading technology platform used by hospitality operators in more than 250 cities worldwide, SevenRooms helps operators create exceptional experiences that drive revenue and repeat business. Additionally, the platform provides tools to enhance experiences and upgrades – guests can pre-pay for champagne, guaranteed window seats or even a hotel stay after their meal. The latter offer — dubbed “A Night in the Clouds” — has proven so popular that Hilton Manchester Deansgate sold an additional 43 rooms on Valentine’s Day 2022 alone; the hotel generates an additional £10,000 of revenue per month through these prepaid reservation upgrades.
Furthermore, Hilton Manchester Deansgate is able to leverage SevenRooms’ integration with online payment processor Stripe to collect card details at the time of booking. As a result, no-show rates at Cloud23 have plummeted, and the hotel has recouped more than £15,000 in no-show and late cancellation fees.
Konstantin Grimm, Director of Operations, Hilton Manchester Deansgate, says: “Every business goes through a life cycle; you can’t always be the hot, new venue in town. And with rising food and labor costs, we are constantly looking to maximize our profitability. With SevenRooms, we’ve been able to boost our margins by nearly 10%. The impact of that is enormous.
“The Hilton brand is always looking for innovation, and our sky bar Cloud23 is no exception. Our team there is tasked with managing a large diary with quick turn times. That’s why we turned to SevenRooms. Keeping track of guests’ special occasions, allergies and more has never been easier. And this provides our FOH team with more time to focus on enhancing the experience of every guest.”
Danilo Mangano, Managing Director, International at SevenRooms, says: “The Hilton brand is synonymous with hospitality and is known across the world for its top-notch customer experience. We’re delighted that Hilton Manchester Deansgate has adopted our innovative technology and has seen such success. Bolstered by approved data across SevenRooms’ data-driven, guest-centric platform, the Hilton Manchester Deansgate team now has all the tools at their fingertips to make each and every guest interaction the best it can be, creating loyal customers who will spend more and return often.”
SevenRooms is a guest experience and retention platform that helps hospitality operators create exceptional experiences that drive revenue and repeat business. Trusted by thousands of hospitality operators around the world, SevenRooms powers tens of millions of guest experiences each month across both on- and off-premise. From neighbourhood restaurants and bars to international, multi-concept hospitality groups, SevenRooms is transforming the industry by empowering operators to take back control of their businesses to build direct guest relationships, deliver exceptional experiences and drive more visits and orders, more often. The full suite of products includes reservation, waitlist and table management, online ordering, review aggregation and marketing automation. Founded in 2011 and venture-backed by Amazon, Comcast Ventures, Highgate Ventures and PSG, SevenRooms has dining, hotel F&B, nightlife and entertainment clients globally, including: Hilton Hotels, Harrods, The Langham London, MGM Resorts International, Mandarin Oriental Hotel Group, The Cosmopolitan of Las Vegas, Jumeirah Group, Wolfgang Puck, Michael Mina, LDV Hospitality, Zuma, Altamarea Group, AELTC, D&D London, JKS Restaurants, Marcus Wareing Restaurants, Dishoom, The Wolseley Hospitality Group, Live Nation and Topgolf.
Bianca Esmond | Director, Brand Marketing