Integration enables hospitality operators to seamlessly connect guest data and review insights
BURLINGTON, VT (11 August 2021) — Widewail, a customer review and reputation management solution, is delighted to announce a new partnership with SevenRooms, a guest experience and retention platform for the hospitality industry. The integration will seamlessly connect Widewail’s customer satisfaction and connection platform with SevenRooms’ comprehensive CRM-driven platform, enabling venues to leverage deeper guest insights to execute on exceptional experiences for guests.
The integration will provide hospitality operators with an integrated solution to help them create highly personalized guest experiences and marketing. Leveraging customer review ratings collected via Widewail, operators will be able to connect the dots on guest experience by tying those insights to a guest profile within SevenRooms. Hospitality operators can then use that data — including visit and spend history, and positive and negative feedback — to tailor marketing to boost customer loyalty.
In addition, the partnership will help restaurants, bars, and hotels take full advantage of improved search rank and greater visibility online made possible with a high frequency of positive customer review content. Reviews, the second-highest local SEO ranking factor, drive business growth through organic search placement and compelling customer testimony presented at critical decision-making moments.
“To say that venues need to experience a smooth recovery from the unprecedented turbulence the pandemic created in staffing and operations is an understatement,” said Matt Murray, Founder & CEO of Widewail. “Hospitality establishments impress their customers with their dedication to service at this time, especially amid staffing challenges. Showcasing that commitment to customer service with social proof will boost the loyalty of their customers and staff – and may even prompt business growth. We are proud to partner with a platform like SevenRooms in helping our clients provide the personalized experiences and marketing to guests that get them to return time and time again.”
“Our mission is always to keep true hospitality at the forefront of our beer hall and garden operations,” said Rob Day, Sr. Director of Marketing at Jack’s Abby Brewing, a mutual client of SevenRooms and Widewail. “To deal with pandemic and post-pandemic challenges we’ve put a focus on finding technology to do what computers do best so that our people can do what they do best. The combination of SevenRooms and Widewail has blown open our channels of communication with customers. We have a better pulse on our service and can provide a better experience for everyone.”
SevenRooms’ software is used by operators in more than 250 cities worldwide to increase revenue and retention by leveraging guest data to build direct relationships, deliver exceptional experiences, and increase repeat visits and orders.
For more information on SevenRooms and Widewail, please visit sevenrooms.com or widewail.com.
Widewail began as the first company to focus solely on search optimization via managed online review response. Today, Widewail’s suite of solutions leverages automation and industry expertise to drive and directly manage customer and prospect conversations in both consumer reviews and social media, improving local search rankings. Widewail helps its clients proactively shape a positive narrative around their business online, deliver high-quality customer experiences, and harness the words of happy customers as a powerful marketing asset. For more information, please visit www.widewail.com.
SevenRooms is a guest experience and retention platform that helps hospitality operators unlock the full revenue potential of their data. From neighborhood restaurants and bars to international, multi-concept hospitality groups, the end-to-end platform enables operators to build direct guest relationships, deliver exceptional experiences, and, ultimately, bring guests back. The full suite of products includes reservation, waitlist and table management, online ordering, review aggregation and marketing automation. Founded in 2011 and venture-backed by Amazon, Comcast Ventures, Highgate Ventures and Providence Strategic Growth, SevenRooms has dining, hotel F&B, nightlife and entertainment clients globally, including: Bloomin’ Brands, MGM Resorts International, Mandarin Oriental Hotel Group, The Cosmopolitan of Las Vegas, Jumeirah Group, Wolfgang Puck, Michael Mina, sbe, LDV Hospitality, Zuma, Altamarea Group, AELTC, Chase Hospitality Group, D&D London, Corbin & King, Live Nation and Topgolf. sevenrooms.com.
SevenRooms | Director, Brand Marketing
Widewail | Marketing Manager