News & Press / October 26, 2021
Sixes Cricket Scores Unparalleled UK Dining Experience with Big Hitter Technology Partners
TheFork and SevenRooms partnership transforms Sixes Cricket’s reservation services and guest experiences
LONDON (26 October 2021) — The recently launched cricket-themed restaurant group, Sixes Cricket, has announced that it is one of the UK’s first restaurant operators to benefit from the industry landmark partnership between TheFork, the leading online restaurant reservations platform from Tripadvisor Media Group and SevenRooms, a guest experience and retention platform for the hospitality industry. Sixes Cricket’s integration of new technology resulting from the partnership will increase the operator’s online reservations at its three venues, while enabling seamless management of its front of house and guest experiences.
As a result of the partnership, Sixes Cricket benefits from SevenRooms’ data-driven venue management and marketing automation platform while simultaneously tapping into TheFork’s extensive consumer reservation network of millions of diners. This assists the operator in filling seats and acquiring new customers at their Fitzrovia, Fulham and Manchester restaurants. Combined, these innovative tools help operators like Sixes develop stronger guest relationships and deliver the types of exceptional on-premise experiences that turn first-time guests into repeat visitors.
Sixes restaurants offer all-day dining alongside batting nets for all ages and abilities to test their skills against the operator’s cutting-edge Batfast technology in a fun, social setting. The restaurants serve a menu inspired by the greatest elements of British Gastropub culture, presented in a relaxed, friendly atmosphere. A strong passion for craft spirits and classic cocktails adds the finishing touches to a guest’s quintessentially British Sixes experience.
Roxy Chreptowicz, Head of Reservations & Events at Sixes Cricket, says: “We are so pleased to celebrate the return to dining and to have launched Sixes Cricket at such an exciting time for the industry. The concept of Sixes disrupts the traditional dining experience, and therefore we are proud to have been one of the first in the UK to benefit from this truly innovative and disruptive collaboration between TheFork and SevenRooms. We take real pride in ensuring every guest has an unforgettable experience at Sixes and through our partnership with TheFork and SevenRooms, we are able to elevate this even further, reach new guests and bring customers back to bat time and again.”
Patrick Hooykaas, Regional Director, TheFork, says: “With innovation and agility an integral part of our DNA, we are proud to partner with Sixes, an operator that is driving an evolution in the restaurant space. With evolution comes the need for ever more advanced tools and solutions to address the ever-changing needs and desires of diners. As one of the very first operators to take advantage of our cutting-edge shared offering, combining our expansive diner base and SevenRooms’ data-driven venue management and marketing automation capabilities, Sixes will no doubt be able to face this recovery period head-on.”
Danilo Mangano, Europe General Manager at SevenRooms says: “We’re thrilled to bring our new technology to a brand as innovative and forward-thinking as Sixes Cricket. Through our landmark partnership with TheFork, Sixes will be able to reach new and existing diners wherever they like to book, benefitting from the most open and connected front-of-house technology on the market. Our partnership with TheFork was set up specifically for operators like Sixes Cricket: we are striving to support restaurants to create holistic, memorable guest experiences for their diners, fill more seats and solidify themselves as industry leaders through technology.”
TheFork, a Tripadvisor company, is the leading online restaurant reservation platform. TheFork’s mission is to connect diners with a network of nearly 80,000 partner restaurants worldwide. With 22 million reviews and 28 million downloads of its app, TheFork has become the smart move to make to get a table. Through TheFork (website and app), as well as through Tripadvisor, users can easily select a restaurant according to their preferences, consult user reviews, check real-time availability and instantly book online 24/7. From the restaurant side, TheFork provides them with a software solution, TheFork Manager, to optimise reservation management, streamline operations and ultimately improve service and revenue. The platform operates in 22 countries in France, Spain, Italy, The Netherlands, Belgium, Switzerland, Portugal, UK, Denmark, Germany, Austria, Sweden, Finland, Norway, Australia, Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay.
SevenRooms is a guest experience and retention platform that helps hospitality operators create exceptional experiences that drive revenue and repeat business. Trusted by thousands of hospitality operators around the world, SevenRooms powers tens of millions of guest experiences each month across both on- and off-premise. From neighborhood restaurants and bars to international, multi-concept hospitality groups, SevenRooms is transforming the industry by empowering operators to take back control of their businesses to build direct guest relationships, deliver exceptional experiences and drive more visits and orders, more often. The full suite of products includes reservation, waitlist and table management, online ordering, review aggregation and marketing automation. Founded in 2011 and venture-backed by Amazon, Comcast Ventures, Highgate Ventures and Providence Strategic Growth, SevenRooms has dining, hotel F&B, nightlife and entertainment clients globally, including: MGM Resorts International, Mandarin Oriental Hotel Group, The Cosmopolitan of Las Vegas, Jumeirah Group, Wolfgang Puck, Michael Mina, Bloomin’ Brands, sbe, LDV Hospitality, Zuma, Australian Venue Company, Altamarea Group, AELTC, D&D London, Corbin & King, Live Nation and Topgolf.
Tripadvisor, the world’s largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 887 million reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.
As a travel guidance company available in 49 markets and 28 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (NASDAQ: TRIP), own and operate a portfolio of online travel brands and businesses, operating under various websites and apps, including the following websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.
* Source: SimilarWeb, unique users de-duplicated monthly, March 2021
** Source: Tripadvisor internal log file
SevenRooms | Director, Brand Marketing
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