Research / August 12, 2021
UK COVID Confidence: Part Two
When we released our first COVID Confidence report in 2020, we took a deeper look at how guest behavior had changed since the onset of COVID. This latest report, COVID Confidence: Part Two, examines how the expectations of UK consumers have evolved over the past 18 months, including what would make them ‘no show’ a reservation, what health and safety standards they still care about and what would make them more inclined to dine at a restaurant.
The data includes:
- 49% of Brits say that being able to make a reservation ahead of time is an important factor in the guest experience
- 38% of UK consumer now prefer to book direct when making a reservation
- 31% of UK consumers say that customer reviews are an important factor in their decision to book a reservation
- 25% of diners want COVID safety measure to be communicated pre-visit