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Webinar / October 28, 2019

Webinar: How To Connect F&B Data To Your Hotel CRM

Data from a food and beverage (F&B) outlet is some of the richest, most actionable customer information available to a hotel. So why are relatively few hotels able to combine it with their CRMs and build global guest profiles?

F&B data is a perfect complement to the information stored in a hotel CRM. It fleshes out the profile of a guest, helping hotels discover preferences and tailor experiences in remarkable ways. Plus, integrating the datasets allows hotels to leverage the F&B interaction itself—a very human touchpoint between a customer and a brand—as an opportunity to gather data that will personalize service, marketing, offers, and everything else.

In this webinar, SevenRooms Co-Founder and Chief Product Officer Allison Page joins Casey Munck, Cendyn’s Director of Marketing for Eat, Sleep, Repeat: How to Leverage F&B Data to Win Loyal Customers for Life. 

You will:

  • Learn how to build single source of truth global guest profiles incorporating F/B purchases, preferences and more
  • Understand what learning about a hotel guest through their dining experiences can mean for future marketing
  • Dig into the personalization opportunities available when you use your hotel’s food and beverage outlets to gain guest data points and preferences
  • See how to integrate guest F&B data points into service and marketing across the entire guest experience at your hotel property and locations worldwide

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