Travis Masiero Restaurant Group Selects SevenRooms Platform to Power Online Reservations and Guest Experience

SINGAPORE (28 July, 2023) – SevenRooms, a guest experience and retention platform for the hospitality industry, today announced it has been selected by Travis Masiero Restaurant Group, a collection of four critically acclaimed restaurants in Singapore – including Luke’s, The Original Blue Label Pizza and Wine, Nixta, and The Clubroom – to power its online reservations and guest experience. 

Leveraging SevenRooms rather than third-party reservation platforms enables Travis Masiero Restaurant Group to provide a smoother guest experience from the very first interaction, and use that to maintain excellent guest experience, build stronger relationships and offer personalised experiences. 

Through reservation management, the group can seamlessly manage bookings, table assignments and waitlist management. By collecting and analysing approved guest data throughout the booking process – such as preferences, dietary restrictions, past dining history, and feedback – the group can create comprehensive guest profiles. These are used by staff to personalise in-person interactions, recommend menu items, and provide a unique and memorable dining experience. And through automated email marketing, the group can continue to engage guests with personalised marketing and offers that incentivise loyalty and boost revenue.  

“When Singaporeans think of exceptional hospitality, they think of the Travis Masiero Restaurant Group,” said Paul Hadida, General Manager APAC at SevenRooms. “Having used different platforms – which were error-prone, require manual input and failed to create a unified view of guests – the group will now leverage SevenRooms – from reservations to marketing automation – across their entire portfolio, using the platform to build stronger relationships and provide even more personalised experiences.”

SevenRooms enables the Travis Masiero Restaurant Group to share insights and maximise revenue portfolio-wide. For example, if a guests’ first-choice venue is fully-booked, the group can suggest another restaurant within the portfolio, ensuring revenue and guest satisfaction doesn’t suffer. And by sharing the approved guest data across venues, the group can ensure it provides personalised experiences to regulars of their restaurant properties based on insights from other restaurants in the portfolio.

Golddie de Leon, Director of Guest Services at Travis Masiero Restaurant Group, added: “Beyond great food and beverages, offering guests hyper-personalised experiences that keep them coming back is paramount for us. We avoid using third-party platforms as we prefer to have a direct line of communication with our guests. First impressions matter, and with SevenRooms we know we’re starting with a great experience. Through direct bookings, we can build strong relationships and provide that level of personalisation that diners have come to expect. 

“SevenRooms’ value for us extends far beyond the initial reservation, though – it’s every touchpoint. Through automated marketing, we’re able to surprise loyal guests with complimentary items and special treats that make them feel valued and appreciated. Email marketing also enables us to encourage guests to share feedback, which we analyse to improve our performance and enhance their experience. Afterall, guest expectations are higher in the wake of the pandemic. Singaporeans seek out restaurants with established reputations and a proven track record of providing excellent experiences. Guest experience has always been one of our strengths, but through SevenRooms we can elevate ours to the next level.” 

SevenRooms is the hospitality industry’s only fully-integrated, data-driven guest experience and retention platform. Its software is used by operators in more than 1000 cities globally to increase profitability by leveraging approved guest data to build direct relationships, deliver exceptional experiences, and increase repeat visits and orders. 

For more information about SevenRooms and its services, please visit www.sevenrooms.com.

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About Travis Masiero
The Travis Masiero Restaurant Group comprises a collection of four restaurants in Singapore. Luke’s opened to critical acclaim in the vibrant and dynamic Chinatown district in June 2011. The Original Blue Label Pizza and Wine is a unique neighbourhood pizzeria and wine bar, opened in the Chinatown district in late 2017 with a second location opening along Orchard Road in 2019. Nixta opened just around the corner from the original Luke’s in January 2021, offering warm service, perfect margaritas and a reverence for Mexican culture and cooking. In late 2021,The Clubroom opened as an intimate extension of Luke’s Oyster Bar & Chop House, created for our most loyal clientele. All our concepts offer the same commitment to quality and consistency that have become the group’s hallmark.

About SevenRooms
SevenRooms is a guest experience and retention platform that helps hospitality operators create exceptional experiences that drive revenue and repeat business. Trusted by thousands of hospitality operators around the world, SevenRooms powers tens of millions of guest experiences each month across both on- and off-premises. From neighbourhood restaurants and bars to international, multi-concept hospitality groups, SevenRooms is transforming the industry by empowering operators to take back control of their businesses to build direct guest relationships, deliver exceptional experiences and drive more visits and orders, more often. The full suite of products includes reservation, waitlist and table management, online ordering, mobile order & pay, review aggregation, email marketing and marketing automation. Founded in 2011 and venture-backed by Amazon, Comcast Ventures, PSG and Highgate Ventures, SevenRooms has dining, hotel F&B, nightlife and entertainment clients globally, including: MGM Resorts International, Mandarin Oriental Hotel Group, The Cosmopolitan of Las Vegas, Wynn Resorts, Jumeirah Group, Wolfgang Puck, Michael Mina, Bloomin’ Brands, Giordano’s, LDV Hospitality, Zuma, Australian Venue Company, Altamarea Group, AELTC, The Wolseley Hospitality Group, Dishoom, Live Nation and Topgolf. www.sevenrooms.com