Industry Insights

Giving Guest Experiences a Personal Touch

a photo of Bianca Esmond

Bianca Esmond

5 min read

Apr 3, 2018

Giving Guest Experiences a Personal Touch

Meeting the needs and interests of your customers can go a long way toward boosting business and improving guest experiences. In fact, almost 50 percent of customers have made a purchase they didn’t intend to due to a personalized recommendation.

Use the power of data to offer personalized, memorable experiences. From a beloved wine to exclusive seating options, insight into guest preferences makes it easy to create targeted promotions they can’t resist.

Catering to Unique Tastes

Wondering what customers really want? Just ask. The right restaurant reservation system can give your guests the chance to share their favorite offerings or dietary restrictions before they even step foot inside your business. It’s also helpful to look through a customer’s order history – especially if they’ve visited your restaurant several times. Personalized suggestions may convince a customer to return time and time again.

Establishing Loyalty

Build loyalty by going the extra mile. If a guest books a reservation using their Facebook account, special occasions or milestones – such as a birthday or anniversary – can likely be pulled in just a few clicks. Celebrate with some complimentary sweet treats or access to a restaurant within the hotel or at a nearby sister property, where glasses of bubbly are served on arrival. Social media profiles can spark additional ideas about your customers’ preferences and how to personalize guest experiences.

Exclusive Offers & Upgrades

Win over guests with a VIP experience they’ll talk about long after leaving. A chef’s table or kitchen tour can help create a memorable experience customers can’t find anywhere else. Show a little customer appreciation by giving your guests the option to choose their seats well in advance if they use your online reservation system. Snagging a seat at the bar or a spot on the outdoor patio may help ensure the guest experiences are starting off on the right foot.

You can also piece together data points over the course of a few visits to offer up custom upgrades. Using data-driven insights will help increase your chances of creating the types of upgrade guests will want to take advantage of. For example, think about providing a memorable visit by personalizing every last detail, including transportation, amenities and event offerings.

The more personalized an experience, the more likely your guests may be to shell out a little extra during their visit. Capitalize on the opportunity for added revenue by using data to craft an experience guests won’t soon forget.

See how SevenRooms can help you deliver exceptional experiences and drive repeat business. 

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