Stop paying cover fees on guest data you already own
91% of guests discover restaurants through commission-free channels, yet most restaurant booking systems still charge you for every cover they send. SevenRooms restaurant reservation software connects directly to Google, DoorDash, Facebook and your own site so guests make online reservations with you, not a marketplace that takes a cut.
- Meet billions of guests online by integrating with Google, DoorDash Reservations, Facebook and Instagram without paying a cover fee per booking.
- Add branded reservation widgets to your own website for a more seamless digital guest experience.
- Accept bookings in fourteen languages so international guests can book in their own language.
- Capture birthday, dietary and preference data from every reservation directly into your CRM.
Increase sales and profitability by upselling 24/7
The booking confirmation is the most underused upsell moment in hospitality. SevenRooms builds upsell, online payments and payment processing directly into the flow so your team earns more on every cover, around the clock.
- Offer prepaid add-ons like welcome drinks or personalized experiences at the point of booking.
- Add dining experiences and events as bookable options alongside standard reservations.
- Collect secure digital payments for events and large groups with PCI-compliant processing.
- Connect POS data to reservation history to personalize offers and track guest spending.
Fill last-minute cancellations and reduce no-shows without lifting a finger
SevenRooms helps reduce no-show rates and automatically fills cancelled slots by alerting high-value guests the moment a table opens, without a single phone call.
- Real-time Priority Alerts notify waitlisted guests the moment a slot opens so they can claim it instantly.
- Notify VIPs and regulars first before opening cancelled tables to your general waitlist.
- Set credit card holds and cancellation fees to protect high-demand reservation slots.
Keep guests in your ecosystem, not a competitor’s
When a guest can’t get a table at your flagship, they shouldn’t end up at a competitor. SevenRooms connects availability across your full portfolio so guests stay with you when their first choice is full.
- Show real-time availability across all your locations so guests stay within your group.
- Cross-sell reservations, events and tickets between sister venues directly in the booking flow.
- Carry guest preferences and visit history across every property in your portfolio.
Give every walk-in a wait time they can trust
Accommodate walk-ins or last-minute bookings by letting guests join a virtual waitlist and reduce abandonment rates with accurate wait times.
- Manage walk-ins and reservations side by side in a fully integrated floor view.
- Keep guests updated in real time via SMS so they can wait nearby without crowding the host stand.
- QR code and Google Reserve waitlist lets foot traffic join without any staff involvement.
- Spot VIPs in the queue and move them up before they decide to leave.
Automated messaging that runs before, during and after every reservation
SevenRooms automatically sends pre-arrival reminders, two-way SMS during the visit and post-dining surveys afterward, all triggered by guest behavior.
- Reduce no-shows with personalized pre-arrival reminders and two-way SMS confirmations.
- Capture guest sentiment with automated post-dining surveys sent within hours of service.
“We’ve been able to reduce our fees by over 50%. We serve nearly a million customers annually, so those dollars add up. If I look at reservations booked through our website directly, with SevenRooms powering our booking widget and helping us drive clients to our website, we’ve seen bookings through our websites are at about 35-40%.”
$400K
REVENUE FROM
EMAILS IN 2021
$76K
SAVED WITH COMMISSION-FREE COVERS & ORDERS
$7.43
INCREMENTAL REVENUE EARNED PER EMAIL
$400K
REVENUE FROM
EMAILS IN 2021
$76K
SAVED WITH COMMISSION-FREE COVERS & ORDERS
$7.43
INCREMENTAL REVENUE EARNED PER EMAIL
"The ROI from SevenRooms was greater than we imagined. With SevenRooms, we were able to reduce the costs associated with third-party booking fees and the cost of staffing our reservations team by more than half. There is no other system on the market that could have gotten us these results, and we certainly couldn’t have done it alone."
50%
REDUCTION IN ONLINE MARKETING COSTS ACROSS 11 RESTAURANTS GLOBALLY
57%
REDUCTION IN RESERVATION TEAM STAFFING COSTS
50%
REDUCTION IN ONLINE MARKETING COSTS ACROSS 11 RESTAURANTS GLOBALLY
57%
REDUCTION IN RESERVATION TEAM STAFFING COSTS
“As a company, we really focus on personalising the guest journey on and offline. SevenRooms gives us the opportunity to do that. We can leverage guest insights and data based on recency, frequency, value and purchase behaviour. And the segmentation that is possible through condition-based auto-tags is a game changer for us in terms of marketing.”
341K
DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS
£70K
INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS
78K
NEW EMAIL ADDRESSES ADDED TO CRM DATABASE
341K
DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS
£70K
INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS
78K
NEW EMAIL ADDRESSES ADDED TO CRM DATABASE
Integrated restaurant marketing & operations tools made to delight guests
How Darwin Brasserie used SevenRooms reservation system to grow digital sales by 626%
Darwin Brasserie handles over 800 reservations a day at one of London’s most visited venues. By using SevenRooms as their reservation system, they turned high-demand window seats into direct bookings and grew digital sales by 626%.
Give your team time back for the moments that matter
SevenRooms gives you commission-free direct bookings, an AI-driven waitlist and the guest data to fill every seat, without adding a single task to your team’s shift.
