Track email marketing metrics that matter to your business
Tie email marketing campaigns back to reservations and revenue and seamlessly track marketing ROI.
- Track influenced activities like reservations, orders and revenue generated per campaign to understand the impact on your bottom line.
- Analyze email marketing metrics like open rates, click-through rates and unsubscribes to learn how your content resonates with your audience.
Time-saving email templates & marketing automations that help you get back to business
Put together on-brand restaurant email marketing campaigns in seconds using pre-designed templates, marketing automation features and an easy-to-use visual email editor.
- Use a library of curated hospitality email templates for every occasion, and easily edit them to fit your unique restaurant brand.
- Easily embed reservations, orders, menus and special offers as links to make it easy for guests to take action.
- Test, send or schedule for a future date and time to optimize your restaurant email marketing strategy.
Reach your audience with just the right message using data-driven segmentations
Personalized messaging matters in email marketing. Segment your email marketing list using filters and tags to make sure each message is hyper-relevant.
- Target email segments based on filters, tags and Auto-tags like “wine lovers” or “takeout regulars” to enhance customer engagement.
- Personalize emails automatically using dynamic content like guests’ first names.
“The combination of SevenRooms Email Marketing and Automated Emails makes guests feel very connected with us. Being able to choose who our emails are going to — a specific customer segment or broadcasting to our whole database — makes the process a lot simpler.”
$44K
REVENUE GENERATED BY EMAIL MARKETING IN
7 MONTHS
39%
EMAIL MARKETING OPEN RATE
$481K
SAVED WITH DIRECT, COMMISSION-FREE COVERS IN 4.5 YEARS
$44K
REVENUE GENERATED BY EMAIL MARKETING IN
7 MONTHS
39%
EMAIL MARKETING OPEN RATE
$481K
SAVED WITH DIRECT, COMMISSION-FREE COVERS IN 4.5 YEARS
“Adding SevenRooms preset campaigns to our email marketing strategy has been a huge timesaver for our staff and allows us to treat every guest like a VIP. We love the professional approach of the emails; they’re well thought out and are a good representation of our brand.”
9,000+
NEW GUESTS ADDED TO DATABASE IN 6 MONTHS
$3,800
REVENUE GENERATED IN ONE MONTH
9,000+
NEW GUESTS ADDED TO DATABASE IN 6 MONTHS
$3,800
REVENUE GENERATED IN ONE MONTH
“As a company, we really focus on personalising the guest journey on- and offline. SevenRooms gives us the opportunity to do that. We can leverage guest insights and data based on recency, frequency, value and purchase behaviour. And the segmentation that is possible through condition-based auto-tags is a game changer for us in terms of marketing.”
341K
DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS
£70K
INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS
78K
NEW EMAIL ADDRESSES ADDED TO CRM DATABASE
341K
DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS
£70K
INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS
78K
NEW EMAIL ADDRESSES ADDED TO CRM DATABASE
“SevenRooms allows us to learn about our guests before, during and after their experience – and that’s awesome. It’s enabled us to start taking a whole new approach to targeted marketing.”
400%
INCREASE IN CUSTOMER DATABASE IN FIRST 5 MONTHS
68%
INCREASE IN EMAIL OPEN RATES
400%
INCREASE IN CUSTOMER DATABASE IN FIRST 5 MONTHS
68%
INCREASE IN EMAIL OPEN RATES
“I love the SevenRooms philosophy that it’s our guests, our data. We have over 1 million clients in our CRM database now, and the ability to engage with them before, during, and after every dining experience.”
3.2M
DIRECT, COMMISSION-FREE COVERS
$428K
ADDITIONAL REVENUE GENERATED VIA MARKETING EMAILS
1M
UNIQUE EMAILS CAPTURED
3.2M
DIRECT, COMMISSION-FREE COVERS
$428K
ADDITIONAL REVENUE GENERATED VIA MARKETING EMAILS
1M
UNIQUE EMAILS CAPTURED
Simplify your hospitality tech stack
Restaurant Email Marketing: How to Track and Measure Your ROI
To run a financially successful restaurant business, marketing efforts are not just crucial to attracting new customers, but they also play a critical role in turning first-time guests into loyal regulars.
