Track email marketing metrics that matter to your business
Open rates only tell part of the story. SevenRooms shows the reservations, orders and total revenue behind every campaign, so you always know which sends drive the highest ROI.
- See revenue by campaign: view the exact reservations and orders each email drove, ranked by ROI.
- Use engagement data as a secondary signal: layer open rates, click-through rates and unsubscribes on top of revenue data to fine-tune future sends.
Restaurant email templates and automations that do the busywork for you
SevenRooms makes it fast to build and send on-brand restaurant email campaigns. Pick a template in the visual editor, customize it in minutes and schedule your send.
- Templates for every occasion: welcome emails, win-back emails, birthday emails, promotional emails and monthly newsletters, ready to edit and fit your brand.
- Embed live booking and order links: let guests reserve a table or place an order directly from inside the email.
- Test, send or schedule: review your campaign, send it now or queue it for the right moment.
Target regulars and win back first-timers with data-driven segmentation
A restaurant newsletter sent to everyone treats loyalty program regulars like one-time guests. SevenRooms segments by visit frequency, spend, preferences and behavior so every message supports customer retention.
- Rules-based Auto-tags: automatically group guests into segments like "wine lovers" or "first-timers" based on their behavior, no manual tagging needed.
- Dynamic personalization: pull each guest’s name, visit history and preferences directly into the email body.
“The combination of SevenRooms Email Marketing and Automated Emails makes guests feel very connected with us. Being able to choose who our emails are going to — a specific customer segment or broadcasting to our whole database — makes the process a lot simpler.”
$44K
REVENUE GENERATED BY EMAIL MARKETING IN
7 MONTHS
39%
EMAIL MARKETING OPEN RATE
$481K
SAVED WITH DIRECT, COMMISSION-FREE COVERS IN 4.5 YEARS
$44K
REVENUE GENERATED BY EMAIL MARKETING IN
7 MONTHS
39%
EMAIL MARKETING OPEN RATE
$481K
SAVED WITH DIRECT, COMMISSION-FREE COVERS IN 4.5 YEARS
“Adding SevenRooms preset campaigns to our email marketing strategy has been a huge timesaver for our staff and allows us to treat every guest like a VIP. We love the professional approach of the emails; they’re well thought out and are a good representation of our brand.”
9,000+
NEW GUESTS ADDED TO DATABASE IN 6 MONTHS
$3,800
REVENUE GENERATED IN ONE MONTH
9,000+
NEW GUESTS ADDED TO DATABASE IN 6 MONTHS
$3,800
REVENUE GENERATED IN ONE MONTH
“As a company, we really focus on personalising the guest journey on- and offline. SevenRooms gives us the opportunity to do that. We can leverage guest insights and data based on recency, frequency, value and purchase behaviour. And the segmentation that is possible through condition-based auto-tags is a game changer for us in terms of marketing.”
341K
DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS
£70K
INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS
78K
NEW EMAIL ADDRESSES ADDED TO CRM DATABASE
341K
DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS
£70K
INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS
78K
NEW EMAIL ADDRESSES ADDED TO CRM DATABASE
“SevenRooms allows us to learn about our guests before, during and after their experience – and that’s awesome. It’s enabled us to start taking a whole new approach to targeted marketing.”
400%
INCREASE IN CUSTOMER DATABASE IN FIRST 5 MONTHS
68%
INCREASE IN EMAIL OPEN RATES
400%
INCREASE IN CUSTOMER DATABASE IN FIRST 5 MONTHS
68%
INCREASE IN EMAIL OPEN RATES
“I love the SevenRooms philosophy that it’s our guests, our data. We have over 1 million clients in our CRM database now, and the ability to engage with them before, during, and after every dining experience.”
3.2M
DIRECT, COMMISSION-FREE COVERS
$428K
ADDITIONAL REVENUE GENERATED VIA MARKETING EMAILS
1M
UNIQUE EMAILS CAPTURED
3.2M
DIRECT, COMMISSION-FREE COVERS
$428K
ADDITIONAL REVENUE GENERATED VIA MARKETING EMAILS
1M
UNIQUE EMAILS CAPTURED
Simplify your hospitality tech stack
How Beverly Rooftop used SevenRooms email marketing to generate $285K in 6 months
Beverly Rooftop used SevenRooms restaurant email marketing to turn customer data into $285K in 6 months through personalized emails tied to dining behavior and CRM data.
More reservations and revenue, on demand
See how operators like Beverly Rooftop and Fazenda turned their email lists into measurable revenue.
