Frequently Asked Questions

Question 1

What is a restaurant perks program?

Accepted Answer

Hospitality & restaurant perks programs combine transaction-based loyalty rewards, like bonuses based on a certain number of points or orders with experience-based loyalty rewards based on guest preferences and profile data. Many restaurants use in-service restaurant rewards software like SevenRooms that they can customize with their own tiers and rewards.

Question 2

How do restaurants create customer loyalty?

Accepted Answer

Restaurants build loyalty with their customers by delivering personalized service and going above and beyond to exceed expectations. They can also reward guests that are frequent customers with free items like appetizers or desserts, early access to experiences or discounts.

Question 3

Are restaurant perks programs effective?

Accepted Answer

According to a study by the Harvard Business Review, a 5% increase in customer loyalty can boost sales by up to 95%. Restaurant rewards programs, when executed properly, are an effective way of generating repeat business and revenue. In fact,  43% of consumers say loyalty programs encourage them to buy from restaurants.

Question 4

What’s the difference between loyalty programs and perks/rewards programs?

Accepted Answer

A restaurant loyalty program can help turn your first-time guests into regulars, and influence regulars to visit more frequently and spend more with you. However, it takes more than just punchcards to keep guests coming back. In order to create a perks or rewards program that engages customers, you’ll need to go beyond a basic strategy.

Question 5

How can I set up a restaurant VIP program?

Accepted Answer

First, define who your loyal guests are and what they want based on guest data. Then, create a clear value proposition, educate your staff, personalize your experience and messaging and get regular guest feedback. Then, build out perks that enhance the guest experience like priority reservations and seating, advanced notice or discounts for exclusive events, free valet parking, free delivery, referral rewards or chef and celebrity events.

Question 6

How do I provide VIP customer service?

Accepted Answer

VIP guests can boost your bottom line. To provide white-glove, VIP service to your most valued customers, monitor real-time data to understand who your big-spenders and long-time customers are, share guest profiles with front-of-house staff and suggest unique experiences. Read the VIP Playbook to get more tips on mastering premium hospitality.

Delight guests, build loyalty

Deliver on your unique standard operating procedures and over-deliver on guest expectations

Empower front-of-house teams to never miss on delivering exceptional service

Standardize your unique restaurant Perks across locations

Tap into tools that help you strengthen guest relationships

Online Ordering

Reservations & Waitlist

Table Management

Reputation Management

Events, Experiences & Add-Ons

CRM & Segmentation

Guest Referrals

API & Integrations