Perks

Delight guests, build loyalty

Most loyalty programs live in a system your front-of-house team never sees. SevenRooms restaurant loyalty software puts Perks directly on the host stand and guest chits, so every server knows who to delight and how, at the moment it actually matters.
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Build a rewards program that actually reflects your brand

SevenRooms lets you build a restaurant rewards program around what makes your venue different, whether that’s a secret menu item, early access to a tasting menu, or a surprise dessert nobody saw coming. Automated, scalable in-service rewards handle the delivery, so nothing rests on a server remembering.
  • Reward specific guest segments: Offer a dish or experience like a secret menu item to the guests who'll appreciate it most.
  • Create exclusive access: Give your best guests early booking windows or VIP experiences before anyone else.
  • Time rewards around the visit: Share Perks after a guest dines to bring them back for the next one.
  • Keep some Perks a surprise: Create delight moments guests can't plan for, which are often the ones they remember most.

Empower front-of-house teams to never miss on delivering exceptional service

A loyalty program is only as good as the team executing it on the floor. SevenRooms puts guest Perks and SOPs directly on the host stand iPad and server tickets, so staff knows exactly who to delight and how, without checking a separate system mid-shift.
  • Perks on the host stand: Front-of-house teams see guest Perks and SOPs on tablets the moment a guest is seated.
  • Perks on the guest chit: Servers see active Perks printed right on the ticket, so nothing gets missed during service.
Example of the Perks System
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One loyalty program, consistent across every venue

Deliver consistent service with standardized restaurant Perks and in-service restaurant rewards across your entire hospitality portfolio, all managed as one restaurant loyalty program.
  • Portfolio-wide or venue-specific Perks: Offer rewards across every location or limit them to fit each venue's own brand experience.
  • Automatic Perk updates via email: Notify guests when new Perks are available to bring them back through the door.
“I love the SevenRooms philosophy that it’s our guests, our data. We have over 1 million clients in our CRM database now, and the ability to engage with them before, during, and after every dining experience.”

Ashley Keeney, Director of Administration, Mina

$44k

REVENUE GENERATED BY EMAIL MARKETING IN 
7 MONTHS

39%

EMAIL MARKETING 
OPEN RATE

$481K

SAVED WITH DIRECT, COMMISSION-FREE COVERS IN 4.5 YEARS

$44k

REVENUE GENERATED BY EMAIL MARKETING IN 
7 MONTHS

39%

EMAIL MARKETING 
OPEN RATE

$481K

SAVED WITH DIRECT, COMMISSION-FREE COVERS IN 4.5 YEARS
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Tap into tools that help you strengthen guest relationships

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Identify and keep your most valuable diners

The VIP Playbook shows how to identify your most valuable guests from your own data and build a program that rewards them. It draws on how industry-leading restaurants run VIP hospitality, with tactics you can apply across every touchpoint.

Make it easy for your guests to help you grow

SevenRooms restaurant loyalty software turns Perks into a tool your whole team can act on, from the host stand to the guest chit, backed by the same CRM data that powers your reservations and marketing.

Restaurant loyalty software FAQs: