“We are able to directly measure the efficiency of each campaign, to see how much a specific email is generating for a specific Offer. We’ve noticed that when the call to action directs guests towards a specific experience, we see a high conversion rate in terms of bookings. So that has been great; it has a very big impact.”
£317K
SAVED ON THIRD-PARTY COMMISSION FEES IN FIRST 8 MONTHS
42K
NEW EMAILS ADDED TO DATABASE
£28K
ADDITIONAL REVENUE GENERATED VIA MARKETING EMAILS
£317K
SAVED ON THIRD-PARTY COMMISSION FEES IN FIRST 8 MONTHS
42K
NEW EMAILS ADDED TO DATABASE
£28K
ADDITIONAL REVENUE GENERATED VIA MARKETING EMAILS