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Our Story

Learn about SevenRooms’ history, inspiration, mission and vision.

Operator first, operator only — always

Since our inception, SevenRooms has been devoted to serving hospitality operators — from independent restaurateurs to global hospitality groups. We created our company to overcome a challenge we recognized within the industry: limited access to and ownership of guest data. Over the past 10 years, we have built a platform that unlocks a 360-degree view of the guest journey and empowers operators to deliver highly personalized experiences to every on- and off-premise diner.

Today, we are the best in the world at helping hospitality businesses big and small increase revenue and create loyal guests for life.

Serving up guest data to hospitality operators since 2011

Meet our founders

Joel Montaniel, Allison Page and Kinesh Patel founded SevenRooms in 2011 to help hospitality operators access and own their guest data.

Backed by the best

We’re fortunate to work with leading venture funds including Comcast Ventures, Providence Strategic Growth, Highgate Ventures and Amazon’s Alexa Fund.

A global leader

With customers and integration partners in more than 250 cities worldwide, SevenRooms helps operators curate best-in-class guest experiences through data.


The name SevenRooms was inspired by former Vanity Fair editor Graydon Carter and his “seven rooms” theory. We believe the seventh room is the place you go that knows you and treats you like a regular. It’s the place that makes you feel at home. Our goal is to help hospitality businesses create those “seventh room” experiences for every guest, every time.

Staff at NoHo Hospitality Group’s hallmark French café and bakery in New York, Lafayette.


SevenRooms is on a mission to help hospitality operators own, analyze and optimize every step of the guest journey. Our tools empower operators to increase revenue and retention by leveraging data to build direct relationships, deliver exceptional experiences and drive repeat visits and orders. Our platform automates this process so operators can focus on what they do best: serving up unforgettable hospitality experiences to their guests.

Allison Page - NRA Show Alexa Demo

Co-Founder Allison Page debuts SevenRooms’ Amazon Alexa voice technology for restaurants. Watch now.


Our vision for the future of hospitality is clear. We believe operators should own direct relationships with their guests. That people and software should connect, collaborate and work together. That operators should create and leverage new ways to engage with guests. That every diner should feel like a regular as they enjoy life’s big and small moments. And that hospitality businesses should not just survive, but thrive in prosperity.

/ check out our latest PRESS

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Learn more about a career at SevenRooms.

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