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Consumers are forking over their dough for elevated, theatrical dining experiences
While most Americans are willing to spend up to $63 per person for a meal out, some consumers are splurging on upgraded experiences.
72%
of Gen Zers care most about loyalty programs offering free menu items.
30%
of Millennials care most about VIP access to specialty dining areas.
1 in 5
Gen Xers and Baby Boomers want early access to reservations.
72%
of Gen Zers care most about loyalty programs offering free menu items.
30%
of Millennials care most about VIP access to specialty dining areas.
1 in 5
Gen Xers and Baby Boomers want early access to reservations.
