Why People Become Restaurant Regulars… And How To Keep Them Coming Back
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Most guests today google reservations to book tables at restaurants, and they want to book them fast. Google recognized this, which is why they built out their Reserve with Google feature.
What It Looks Like: A "Find A Table" button that guests see when searching for your restaurant from Google Search or Maps.
The button pulls up your upcoming seating inventory when clicked, lets a guest select a different date, time, and party size. And then, it lets them book right on Google.
If you use a reservation platform that charges cover fees to capture these guests, you're paying for guests who were searching for you organically. And you're likely not being passed all of the data that your guests plug into their Google reservation.
What It Requires: 1.) A Google Business Listing (very easy), and 2.) your reservation management system to be integrated.
Your Google Business Listing pulls in your hours of operation, address, phone number, and menu and reservation links.
If you don’t have a listing yet, you can create one in under 5 minutes or claim one that Google already made for you. Here’s how.
The second piece to this is your restaurant reservation system. The platform that you use to manage your online reservations must have an active partnership for a Google integration.
If you’re a SevenRooms customer: you automatically get a "Find A Table" button right within your business listing. Not only that, but there are no cover fees and you own all of the data.
Here’s what the "Find A Table" button looks like in real life, when a guest searches for Fire & Vine's El Gaucho restaurant in Seattle:
And this is what availability looks like to the guest, once they click "Find A Table" —
Once they choose a time slot, they are brought to this screen where they enter their details (email address is automatically pulled from their Google login):
Pretty cool, right? SevenRooms clients can learn more here.
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