Restaurant Marketing in 2018: What You Need To Know
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Your guests are googling for “reservations" at your restaurant, and they want to book them fast.
The popularity of googling the phrase “reservations nyc” has been on the rise over the past ten years:
Google recognized this, which is why they built out their Reserve with Google feature.
What It Looks Like: A "Find A Table" button that guests see when searching for your restaurant from Google Search or Maps.
The button pulls up your upcoming seating inventory when clicked, lets a guest select a different date, time, and party size. And then, it lets them book right on Google.
What It Requires: 1.) A Google Business Listing (very easy), and 2.) your reservation management system to be integrated.
Your Google Business Listing pulls in your hours of operation, address, phone number, and menu and reservation links.
If you don’t have a listing yet, you can create one in under 5 minutes or claim one that Google already made for you. Here’s how.
The second piece to this is your restaurant reservation system. The platform that you use to manage your online reservations must have an active partnership for a Google integration.
If you’re a SevenRooms customer: We integrated with Google. It’s your lucky day.
That means that you automatically get a "Find A Table" button right within your business listing.
Here’s what the "Find A Table" button looks like in real life, when a guest searches for Fire & Vine's El Gaucho restaurant in Seattle:
And this is what availability looks like to the guest, once they click "Find A Table" —
Once they choose a time slot, they are brought to this screen where they enter their details (email address is automatically pulled from their Google login):
Pretty cool, right? SevenRooms clients can learn more here.
Not a SevenRooms customer yet?