Hospitality CRM, Data & Guest Profiles
Your customers, your data, your relationships.
All wrapped up in one hospitality CRM system.
360° guest CRM profiles
Make data your superpower. SevenRooms’ guest profiles create a centralized hub for hospitality guest management and engagement. At every touchpoint, our fully integrated front-of-house solutions enable you to capture and consolidate key details to each guest profile. Your teams easily leverage that CRM data to deliver consistently exceptional personalized experiences and highly targeted marketing campaigns.
Meanwhile, automated tagging based on your pre-defined rules means CRM profiles build themselves, so you can spot trends and create more “wow” moments. Plus, profiles are shared and maintained across all your properties to ensure a clean, cohesive database.
Real-time CRM POS integration
No one does CRM POS integration like SevenRooms. We seamlessly integrate with your existing POS system. You’ll track itemized order and spend history in real time, tied directly to guest profiles. Our live spend feature constantly monitors table spend so you see which tables to touch and ID your next big spender. And by leveraging POS data to inform rules-based auto tags, you’ll automatically build out guest profiles and enable highly personalized email marketing campaigns and promotions.
Customizable guest tags
Make guest data easily visible to your team. SevenRooms’ unlimited standard and customizable tags can be applied to CRM profiles, reservations and orders, and configured locally to a single location or globally across your full portfolio. Our library of auto-tags works almost like magic as CRM profiles tag themselves with your pre-defined rules and criteria. Tags can also be automatically applied to flow from a marketing promotion to a reservation, ensuring flawless execution of your promotions during service.
Smart database segmentation
Guest relationships don’t end when the check is paid. Keep the connection going with customized offers, experiences and special menus based on your customers’ purchases and favorites. Segment your email marketing campaigns your way to ensure every email finds the right audience. And grow the value of your biggest ROI drivers with advanced campaign tracking that lets you measure and build on your best-performing campaigns.
All the CRM tools you need to succeed.
At the core of the SevenRooms platform is the world’s best hospitality CRM software for restaurants and hotels — but that’s just the beginning. We help you build relationships before guests even enter your space, and we ensure you stay top of mind as you strengthen your connection and bring guests back again and again. The best part: It’s all automated.
Interested in …
API & Integrations
Always a bridge, never a blocker. That’s our motto when it comes to you getting what you need from your tech stack and data.
Guest Experience & Retention Platform
It’s not about the data, it’s about what you do with the data that matters. We put your data to work for you automatically, boosting revenue and repeat business.
“SevenRooms furthers our knowledge of who’s in our restaurants,
John Meadows, founder + president
who our loyal guests are and how we can better serve them.”
LDV Hospitality
Tools & Resources
Blog / November 9, 2020
Blog / March 22, 2021
FAQ
One of the biggest differences between a generic CRM and a CRM built for the hospitality industry is the need to automatically capture data to use during in-service operations and for retention marketing. Read more about restaurant CRM software on our blog.
CRM stands for Customer Relationship Management system. Essentially, it’s a technology tool that helps you capture, store, manage and leverage guest data, so that you can easily use that data to communicate with customers and build long-term relationships.
The CRM data in guest profiles comes from several places, nearly all of which is integrated automatically for you. Our direct reservations, waitlist and online ordering solutions capture contact information and preferences, while our post-visit/order feedback surveys capture how the guest felt about the experience. Plus, we help you unlock your data from other tech systems. For example, our real-time CRM POS integration provides itemized spend and order history, while our review aggregation solution automatically pulls third-party reviews from online review sites.
Restaurants can also update profiles manually. For example, if you learn a guest’s birthday via a personal conversation, the host can enter that information on their profile. Lastly, and perhaps most importantly, our AI-powered auto-tagging system leverages customizable rules to build out profiles for you.
SevenRooms was purpose-built from the ground up to empower you to create and cultivate direct relationships with your guests. That means every product and feature plays a role in a holistic approach to guest management and retention. When used together, our solutions empower you to capture and leverage guest data at every step of the guest journey, turning first-time guests into regulars.
It all starts with acquiring guests directly. Direct relationships means you have contact information, personal preferences, dietary restrictions and past visits and spend information for every guest — all easily accessible during service for everyone on the front of house team. SevenRooms also takes the work off your plate. We automatically put that data to work for you, building out guest profiles and sending personalized email campaigns on your behalf.