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Hospitality CRM, Data & Guest Profiles

Your customers, your data, your relationships.
All wrapped up in one hospitality CRM system.

360° guest CRM profiles

Make data your superpower. SevenRooms’ guest profiles create a centralized hub for hospitality guest management and engagement. At every touchpoint, our fully integrated front-of-house solutions enable you to capture and consolidate key details to each guest profile. Your teams easily leverage that CRM data to deliver consistently exceptional personalized experiences and highly targeted marketing campaigns. 

Meanwhile, automated tagging based on your pre-defined rules means CRM profiles build themselves, so you can spot trends and create more “wow” moments. Plus, profiles are shared and maintained across all your properties to ensure a clean, cohesive database.

Real-time CRM POS integration

No one does CRM POS integration like SevenRooms. We seamlessly integrate with your existing POS system. You’ll track itemized order and spend history in real time, tied directly to guest profiles. Our live spend feature constantly monitors table spend so you see which tables to touch and ID your next big spender. And by leveraging POS data to inform rules-based auto tags, you’ll automatically build out guest profiles and enable highly personalized email marketing campaigns and promotions.

Customizable guest tags

Make guest data easily visible to your team. SevenRooms’ unlimited standard and customizable tags can be applied to CRM profiles, reservations and orders, and configured locally to a single location or globally across your full portfolio. Our library of auto-tags works almost like magic as CRM profiles tag themselves with your pre-defined rules and criteria. Tags can also be automatically applied to flow from a marketing promotion to a reservation, ensuring flawless execution of your promotions during service.

Smart database segmentation

Guest relationships don’t end when the check is paid. Keep the connection going with customized offers, experiences and special menus based on your customers’ purchases and favorites. Segment your email marketing campaigns your way to ensure every email finds the right audience. And grow the value of your biggest ROI drivers with advanced campaign tracking that lets you measure and build on your best-performing campaigns.

All the CRM tools you need to succeed.

At the core of the SevenRooms platform is the world’s best hospitality CRM software for restaurants and hotels — but that’s just the beginning. We help you build relationships before guests even enter your space, and we ensure you stay top of mind as you strengthen your connection and bring guests back again and again. The best part: It’s all automated.


Online Ordering

Cut out the middleman and make takeout more profitable.
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Make waiting more engaging and let guests join from anywhere.
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Mobile Order & Pay

Keep orders flowing with safe and simple on-premise ordering.
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Off-Premise Operations

Fulfill orders flawlessly while optimizing your takeout channels.
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Review Aggregation

Track and analyze all your reviews, all in one place.
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Showcase your brand, your way — right from the start.
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Events & experiences

Wow guests and drive revenue with unique, creative experiences.
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On-Premise Operations

Maximize covers, manage crowds and make guests feel special.
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Direct Guest Feedback

Capture feedback fast — and first, before it’s posted online.
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Marketing Automation

 Send the right message at the right time without lifting a finger.
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Interested in …


API & Integrations

Always a bridge, never a blocker. That’s our motto when it comes to you getting what you need from your tech stack and data.

Blurry Restaurant

Guest Experience & Retention Platform

It’s not about the data, it’s about what you do with the data that matters. We put your data to work for you automatically, boosting revenue and repeat business.

Blurry Restaurant Interior

SevenRooms furthers our knowledge of who’s in our restaurants,
who our loyal guests are and how we can better serve them.”

John Meadows, founder + president
LDV Hospitality


Let’s drive your business forward