Tie email marketing performance to revenue
Connect email campaigns with real business outcomes and increase the return on investment from your marketing efforts.
Monitor metrics and KPIs like email open rates and clicks, reservations, online orders and campaign revenue.
Optimize email marketing campaigns based on guest engagement and POS sales data.
Calculate marketing ROI, improve profitability, reduce customer acquisition costs and drive repeat business.
Automate personal touches that make each guest feel special
Automatically re-engage guests with more than 13 industry-tested automated email templates designed to bring guests in again and again. Get creative by adding your own custom emails into the mix.
Send the right message to the right guest at the right time with detailed segmentation based on guest behavior, preferences and history.
Create segmented marketing lists for target audience groups, like "wine lovers" or "Tuesday regulars."
Personally engage guests with special email outreach from your GM, owner or chef.
Put your guest data to work to grow sales, even while you’re sleeping
As your customer database grows, so do your incremental sales. Remind guests what they love about your brand and nurture guest relationships using automated email marketing campaigns.
Drive more sales, incremental visits and orders with personalized, GDPR-compliant email automation.
Identify and engage targeted audience segments, like lapsed guests or first timers.
Cross-promote sister properties or brand experiences using automation tools.
“Adding SevenRooms preset campaigns to our email marketing strategy has been a huge timesaver for our staff and allows us to treat every guest like a VIP. We love the professional approach of the emails; they’re well thought out and are a good representation of our brand.”
9,000+
NEW GUESTS ADDED TO DATABASE IN 6 MONTHS
$3,800
REVENUE GENERATED IN ONE MONTH
9,000+
NEW GUESTS ADDED TO DATABASE IN 6 MONTHS
$3,800
REVENUE GENERATED IN ONE MONTH
“As a company, we really focus on personalising the guest journey on- and offline. SevenRooms gives us the opportunity to do that. We can leverage guest insights and data based on recency, frequency, value and purchase behaviour. And the segmentation that is possible through condition-based auto- tags is a game changer for us in terms of marketing.”
341K
DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS
£70K
INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS
78K
NEW EMAIL ADDRESSES ADDED TO CRM DATABASE
341K
DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS
£70K
INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS
78K
NEW EMAIL ADDRESSES ADDED TO CRM DATABASE
“SevenRooms allows us to learn about our guests before, during and after their experience – and that’s awesome. It’s enabled us to start taking a whole new approach to targeted marketing.”
400%
INCREASE IN CUSTOMER DATABASE IN FIRST 5 MONTHS
68%
INCREASE IN EMAIL OPEN RATES
400%
INCREASE IN CUSTOMER DATABASE IN FIRST 5 MONTHS
68%
INCREASE IN EMAIL OPEN RATES
“I love the SevenRooms philosophy that it’s our guests, our data. We have over 1 million clients in our CRM database now, and the ability to engage with them before, during, and after every dining experience.”
3.2M
DIRECT, COMMISSION-FREE COVERS
$428K
ADDITIONAL REVENUE GENERATED VIA MARKETING EMAILS
1M
UNIQUE EMAILS CAPTURED
3.2M
DIRECT, COMMISSION-FREE COVERS
$428K
ADDITIONAL REVENUE GENERATED VIA MARKETING EMAILS
1M
UNIQUE EMAILS CAPTURED
Automatically nurture guests, with or without a marketing team
The Restaurateur’s Guide to Marketing Automation
To run a financially successful restaurant business, marketing efforts are not just crucial to attracting new customers, but they also play a critical role in turning first-time guests into loyal regulars.
