News & Press / September 27, 2022
SevenRooms Partners with Blinq to Enhance Personalised Dining Experiences
LONDON (26 SEPTEMBER 2022) – SevenRooms, a guest engagement and retention platform for the hospitality industry, today announced its partnership with restaurant point-of-sale software provider blinq. The integration will pave the way for a new class of frictionless guest experience by streamlining operations across SevenRooms’ extensive restaurant portfolio.
The partnership will provide operators with greater insights into guest habits, affording them the opportunity to enhance the dining experience like never before. The integration of blinq’s iOS cloud-based products makes harnessing and taking ownership of customer data simple. These features allow operators to focus on providing guests with outstanding service by catering to their unique preferences.
In practice, the integration of blinq’s POS system with SevenRooms’ reservation platform will make the modern vision of spectacular hospitality a reality. As innovative technologies continue to transform the industry, key features such as the communication of customer data will provide staff with the knowledge required to serve customers in a more personalised manner. Information on order histories and average spend per customer, for example, allows operators to tailor guest profiles by adding notes to indicate high tippers or VIP status. This will also appear on the blinq POS, facilitating instant access to information as soon as a waiter opens the table. More efficient communication helps with improving the customer experience, resulting in increased revenue, driven by happier guests that come back more often.
Danilo Mangano, Managing Director, International at SevenRooms, says: “As consumers continue to feel the pinch, visiting a restaurant for a meal out must not only deliver excellent food, but an outstanding customer experience. Investment in the latest technology will help operators ensure that they are doing everything they can to provide diners with a first-class service that is tailored to their individual needs and preferences. As SevenRooms continues to pave the way for customer-driven dining, we are thrilled to be partnering with blinq, a brand which aligns with our values and is as committed to delivering a highly personalised, top-notch hospitality experience for our guests as we are.”
Aksel Levi, Chief Executive Officer at blinq, says: “As the world gravitates itself towards data and information, knowing your customer has become imperative for success. To excel as a business, restaurants are not only judged on the quality of food, but also on the level of service they provide, which adds greater weight and sets a high bar for restaurants to deliver. blinq strives to disrupt the point-of-sale industry by combining simplicity with functionality. Our integration with SevenRooms allows us to be at the forefront of a new transformation into the era of data-driven enhancement to the customer experience. Knowing your customer’s preferences and spending patterns changes the playing field once and for all. For so long, restaurants have been operating in the dark – it’s time we switched on the light.”
SevenRooms is a guest experience and retention platform that helps hospitality operators create exceptional experiences that drive revenue and repeat business. Trusted by thousands of hospitality operators around the world, SevenRooms powers tens of millions of guest experiences each month across both on- and off-premise. From neighbourhood restaurants and bars to international, multi-concept hospitality groups, SevenRooms is transforming the industry by empowering operators to take back control of their businesses to build direct guest relationships, deliver exceptional experiences and drive more visits and orders, more often. The full suite of products includes reservation, waitlist and table management, online ordering, review aggregation and marketing automation. Founded in 2011 and venture-backed by Amazon, Comcast Ventures, Highgate Ventures and PSG, SevenRooms has dining, hotel F&B, nightlife and entertainment clients globally, including: Hilton Hotels, Harrods, The Langham London, MGM Resorts International, Mandarin Oriental Hotel Group, The Cosmopolitan of Las Vegas, Jumeirah Group, Wolfgang Puck, Michael Mina, LDV Hospitality, Zuma, Altamarea Group, AELTC, D&D London, JKS Restaurants, Marcus Wareing Restaurants, Dishoom, The Wolseley Hospitality Group, Live Nation and Topgolf.
Bianca Esmond | Director, Brand Marketing
Achilleas Svolos | Chief Operating Officer