Hotel F&B Industry Research Report: Checking in for F&B

When you think about hospitality, hotels are typically the first thing that come to mind. But what many don’t consider is that it’s not only a well-appointed room and a knowledgeable concierge that guests remember – it’s often the experience they had at the on-site restaurant or bar.

SevenRooms’ recently released study, Checking In For F&B, examined people’s preferences around hotel restaurants and bars, uncovering that F&B holds significant weight. Today’s guests are craving authentic, well-executed F&B experiences, and hotels are well-positioned to bring these elements to the forefront for travelers — keeping guests returning for many years to come.

Key findings include:

65% of Americans would choose one hotel over another if the hotel offers a complimentary breakfast

51% of Americans would be more inclined to book with a hotel that includes a complimentary drink or meal upon arrival

One in 3 (34%) Americans want a variety of food options for all dietary preferences and restrictions

23 percent want their hotel to send personalized offers to book again based on previous dining and stay history

One in five (19%) Americans want their hotel to ask for dietary preferences/restrictions prior to the stay

To learn more about guest F&B preferences at hotels, download the study today.

Research Methodology

SevenRooms commissioned YouGov PLC – a third party, professional research and consulting organization – to poll the views of 1,254 individuals who agreed to take part. Fieldwork was undertaken online between August 26-27, 2019. The figures have been weighted and are representative of all US adults (aged 18+).

Share this report

Checking In For F&B Report

Download Now