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Success Story / March 3, 2021

How Green Rock Tap & Grill Increased Weekly Revenue by 30%

Since opening in 2002, the Green Rock Tap & Grill has been a neighborhood fixture in Hoboken, NJ. A stone’s throw from a busy train station, this tavern-style bar and restaurant was always a vibrant part of the downtown nightlife scene and consistently thrived on weekends with sports fans packing the house. But as the pandemic first eliminated – and later, greatly restricted – indoor dining, the owners creatively pivoted, annexing an adjacent parking lot and shifting their business model to ticketed seating and table minimums on game days.

In this case study, you’ll hear from Green Rock’s Operating Partner about how they used SevenRooms to:

  • Capture revenue up-front with guests required to prepay table minimums and booking fees
  • Optimize their books to add an additional turn at every table, maximizing guests and potential revenue
  • Boost average weekly sales by 30% year-over-year
  • Generate $45,000 in prepaid revenue weekly