Success Story / September 12, 2023
Nobu London Old Park Lane Achieves 45X ROI in First 8 Months
With restaurants and hotels in more than 50 cities spread across five continents, Nobu is one of the most recognizable hospitality brands in the world. Opened in 1997, Nobu London Old Park Lane became the group’s first venture outside of the United States. As a high-volume operation year in and year out, the restaurant began to feel the weight of cover fees charged by their previous third-party reservation provider.
Seeking a technology partner that could help them enhance the on- and offline guest experience and cultivate more repeat business, the team turned to SevenRooms. In this case study, you’ll hear from Nobu’s Reservations and Events manager about how they have since used the platform to:
- Save £317K with direct, commission-free covers
- Streamline the online booking flow to reduce the number of calls made to their reservations team
- Personalise the guest experience before, during and after every service
- Boost incremental visits with powerful marketing automation tools