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Success Story / January 13, 2023

Tate Dining Room Celebrates 10th Anniversary with Custom Email Campaign

Opened in 2012, Hong Kong’s Tate Dining Room began as a 26-seat space in the Central District, later relocating to a 3,800 sq ft, two-story site in nearby Sheung Wan. The restaurant’s physical expansion mirrored its growing international acclaim. Chef-Owner, Vicky Lau, was crowned Asia’s Best Female Chef. The restaurant earned its first Michelin star in 2013 and a second in 2021, denoting it as “worth a detour,” according to the prestigious guide.

As an independent operation in a competitive market, building and maintaining great guest relationships had always been crucial to the success of their business. But as the COVID-19 pandemic stretched on and travel restrictions kept international visitors away, strengthening ties with local regulars became even more important.

Seeking a technology partner that could facilitate better connection with their guests, the team turned to SevenRooms. In this case study, you’ll hear from Tate Dining Room’s Managing Director, Romain Herbreteau, about how they utilized the platform to:

  • Ensure consistent branding across every digital touchpoint
  • Capture revenue up-front with prepaid upgrades
  • Leverage SevenRooms’ seamless integration with their POS system to track item-level spend data alongside insights like visit history and dietary preferences
  • Send customized communications to specific guest segments and easily track their performance from first click to check signing

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