Marketing Automation

Bring in more diners with restaurant marketing automation

Give your team the restaurant marketing platform to engage every guest, grow sales and measure revenue without lifting a finger using email marketing automation software.
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Tie email marketing performance to revenue

Connect email campaigns with real business outcomes and increase the return on investment from your marketing efforts.
Monitor metrics and KPIs like email open rates and clicks, reservations, online orders and campaign revenue.
Optimize email marketing campaigns based on guest engagement and POS sales data.
Calculate marketing ROI, improve profitability, reduce customer acquisition costs and drive repeat business.

Automate personal touches that make each guest feel special 

Automatically re-engage guests with more than 13 industry-tested automated email templates designed to bring guests in again and again. Get creative by adding your own custom emails into the mix.
Send the right message to the right guest at the right time with detailed segmentation based on guest behavior, preferences and history.
Create segmented marketing lists for target audience groups, like "wine lovers" or "Tuesday regulars."
Personally engage guests with special email outreach from your GM, owner or chef.
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Put your guest data to work to grow sales, even while you’re sleeping 

As your customer database grows, so do your incremental sales. Remind guests what they love about your brand and nurture guest relationships using automated email marketing campaigns.
Drive more sales, incremental visits and orders with personalized, GDPR-compliant email automation. 
Identify and engage targeted audience segments, like lapsed guests or first timers. 
Cross-promote sister properties or brand experiences using automation tools.
“Adding SevenRooms preset campaigns to our email marketing strategy has been a huge timesaver for our staff and allows us to treat every guest like a VIP. We love the professional approach of the emails; they’re well thought out and are a good representation of our brand.”

David Haffner, Brodeur’s Bistro

9,000+

NEW GUESTS ADDED TO DATABASE IN 6 MONTHS

$3,800

REVENUE GENERATED IN ONE MONTH

9,000+

NEW GUESTS ADDED TO DATABASE IN 6 MONTHS

$3,800

REVENUE GENERATED IN ONE MONTH

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“As a company, we really focus on personalising the guest journey on- and offline. SevenRooms gives us the opportunity to do that. We can leverage guest insights and data based on recency, frequency, value and purchase behaviour. And the segmentation that is possible through condition-based auto- tags is a game changer for us in terms of marketing.”

Dayle O’Hara, Fazenda

341K

DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS

£70K

INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS

78K

NEW EMAIL ADDRESSES ADDED TO CRM DATABASE

341K

DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS

£70K

INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS

78K

NEW EMAIL ADDRESSES ADDED TO CRM DATABASE

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“SevenRooms allows us to learn about our guests before, during and after their experience – and that’s awesome. It’s enabled us to start taking a whole new approach to targeted marketing.”

Rob McGovern, Director of F&B, IGC Hospitality

400%

INCREASE IN CUSTOMER DATABASE IN FIRST 5 MONTHS

68%

INCREASE IN EMAIL OPEN RATES

400%

INCREASE IN CUSTOMER DATABASE IN FIRST 5 MONTHS

68%

INCREASE IN EMAIL OPEN RATES

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“I love the SevenRooms philosophy that it’s our guests, our data. We have over 1 million clients in our CRM database now, and the ability to engage with them before, during, and after every dining experience.”

Ashley Keeney, Director of Administration, Mina

3.2M

DIRECT, COMMISSION-FREE COVERS

$428K

ADDITIONAL REVENUE GENERATED VIA MARKETING EMAILS

1M

UNIQUE EMAILS CAPTURED

3.2M

DIRECT, COMMISSION-FREE COVERS

$428K

ADDITIONAL REVENUE GENERATED VIA MARKETING EMAILS

1M

UNIQUE EMAILS CAPTURED

Testimonial background imageCompany logo

Automatically nurture guests, with or without a marketing team

CRM & Segmentation

Pull guest data into email communications to personalize emails for each guest receiving them.

Reservations & Waitlist

Amplify your brand by marketing your reservations, experiences, online ordering and sister properties.

Events, Experiences & Add-Ons

Wow guests and bring in more revenue by sharing unique restaurant experiences and upsells via email.

Referrals


Incentivize your biggest fans to spread the word with an automated referral program.

Reputation Management

Keep a pulse on brand sentiment and automatically gather guest feedback, then attach it to guest profiles.

Online Ordering

Take on-premise or off-premise online orders via QR or digital links, then track ongoing sales.


Reporting & Group Reporting

Analyze email and guest engagement trends to inform marketing and sales efforts.


Perks


Incentivize guests to dine again and again by promoting the benefits of their loyalty.

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The Restaurateur’s Guide to Marketing Automation

To run a financially successful restaurant business, marketing efforts are not just crucial to attracting new customers, but they also play a critical role in turning first-time guests into loyal regulars.
Read more

86 the manual effort, keep the personal flavor

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Frequently asked questions