Success Story
How Al Aseel Doubled Revenue in One Year with SevenRooms
Katelyn Andrews
3 min read
Sep 25, 2025
Katelyn Andrews
3 min read
Sep 25, 2025
For diners in Sydney, Al Aseel is more than a restaurant, it’s a cultural landmark. Known for its vibrant Lebanese flavours, the group spans ten venues, from intimate suburban dining rooms to the bustling Accor Stadium location serving hundreds before major sporting events and concerts.
But with scale came complexity. Managing bookings for everything from family dinners to 85,000-fan game days meant the team needed tighter control, fewer no-shows and a way to personalise experiences across every location.
The solution? Rolling out SevenRooms across the group, introducing smarter booking flows and unlocking new revenue streams. In the last year, that strategy resulted in a 116% growth in revenue, while delivering smoother operations and more memorable guest experiences.
Here’s how they did it.
When Operations Solutions Manager Tim Claus joined Al Aseel, the group relied on NowBookIt for reservations. But as the business grew, the system’s limited prepayment capabilities and lack of booking controls made it harder to manage operations efficiently.
“Our head of operations said SevenRooms was one of the best systems worldwide. We decided to trial it at one location, and it was clear from the start it would solve a lot of our challenges.” - Tim Claus
The rollout began in 2022, starting with the Alexandria restaurant before expanding to all venues. Within eight months, the group grew from six to ten restaurants, and SevenRooms scaled seamlessly alongside them.
With ten busy venues, smooth operations are non-negotiable. SevenRooms gives Al Aseel precise control over each shift, reducing manual adjustments and keeping service flowing.
“We can control how many people are booked in each time slot,” Tim says. “It allows us to have the buffer time in between the customers leaving and a new table coming.”
The auto-seating feature has been a standout for the team. Instead of manually assigning every reservation to a fixed table, and having to reshuffle when plans change, SevenRooms automatically assigns the optimal seating mix. “A lot of the guesswork and a lot of the manual assigning is taken out of it,” Tim explains. “If a table gets taken, it’ll just automatically pop it somewhere else.”
The result: faster turnarounds, maximised seating space and fewer mid-shift disruptions, freeing staff to focus on guests instead of the floor plan.
With SevenRooms’ reservation and table management tools, Al Aseel can control exactly how and when guests book. That means:
At Accor Stadium, deposits secure high-demand covers before NRL games and concerts and upgrades allow families to add discounted children’s tickets.
“It takes a lot of the guesswork out of running a shift,” Tim says. “We can set it up so the night flows exactly how we want.”
Not only do these features streamline operations, they also drive revenue. Through SevenRooms, revenue from prepayments have increased by 166% YOY.
With ten venues across Sydney, Al Aseel wanted to make it easy for diners to find another spot in the group if their first choice was full—keeping bookings “in the family” instead of losing them to competitors.
SevenRooms’ white-labeled, multi-venue booking widget makes that possible, allowing guests to browse and book any location from one branded, seamless page.
At the same time, individual venue widgets are getting a visual upgrade to SevenRooms’ new, sleeker design. The Accor Stadium location was the first to roll it out, offering guests a faster, more intuitive booking experience.
“The new one’s beautiful,” Tim says. “We want it across the board.”
For Tim, SevenRooms’ value goes beyond features. “It’s easy for the team to use, and it works the way we need it to,” he says.
With reliable support, an intuitive interface and powerful customisation, SevenRooms has become the operational backbone for one of Sydney’s most dynamic hospitality groups.
“I’ve used a lot of systems,” Tim says. “None of the others are even close to SevenRooms.”
Book a demo today and discover how we can help your team streamline service, drive revenue and elevate the guest experience to keep diners coming back.
