The Tech Upgrade That Took Terra Solis to AED 4.2M in Six Months

Nestled in the desert oasis of Dubai, Terra Solis is not just a venue—it’s an experience. From international DJ performances to relaxing poolside retreats and glamping, it has quickly become one of Dubai's most sought-after destinations. 

But managing a multi-venue location with an array of events and experiences comes with its challenges. Terra Solis needed a centralized solution to efficiently manage guest bookings, marketing campaigns and payments.

To streamline operations and enhance the guest experience, Director of Operations Sami Neaimeh and Owner Nicolas Vandenabeele made a key decision: to partner with SevenRooms all-in-one CRM, marketing and operations platform.

The result? They generated AED 4,225,784 in revenue in just six months, through automated marketing emails, event bookings and prepayments.

Here’s how they did it.

Choosing tech that transforms the guest experience

Before SevenRooms, Terra Solis used another reservation platform to manage bookings. While it served its purpose initially, the team quickly realized they needed a more robust solution.

“We wanted a system that allowed guests to book and pay upfront, with a clear backend to manage everything efficiently,” explains Nicolas. “We also needed powerful marketing tools and automated replies. The platform just didn’t provide the depth of functionality we needed, especially as we grew.”

By switching to SevenRooms, Terra Solis centralized bookings, streamlined payment collection, automated guest communications and improved the user experience. 

“With SevenRooms, when a guest clicks on the website, they see the offers, read the details, click to pay—that’s it. It’s that simple,” says Sami. “Then, SevenRooms automatically recognizes if it’s their first or third visit and sends them a welcome message or a follow-up email. Once set up, these internal tasks are automated, which makes the system incredibly efficient. From a customer perspective, SevenRooms is one of the easiest platforms to use,” shares Sami.

A well-packaged experience sells itself

One of Terra Solis’ biggest successes has been leveraging SevenRooms to streamline event management and drive revenue. Hosting events like themed dinners and pool packages, the venue generated over AED 2.8M between July and December 2024. 

“Events bring in the highest revenue, but poolside bookings, sunbeds and cabanas are the most popular,” explains Sami. “People book them every day. It’s a reliable and consistent revenue stream.”

Using SevenRooms, they consolidated all events and experiences on one landing page, making it easier to manage and promote them across multiple platforms. 

“We used to send out messages on WhatsApp trying to explain our different pool packages and pricing options. Now, we simply copy the link to our experiences landing page. Guests can view everything we have to offer and book right away,” says Sami.