Blog / June 20, 2018
Why Customer Satisfaction Matters – And How To Get Started


Elise Musumano
When you’re running a business, it’s easy to get tied up with the operations. But how often are you actively reaching out to consumers to ask for about customer satisfaction? The answer should be “every day.” Here’s why: The input is low effort, and the output is invaluable. With Feedback Emails, you can collect feedback automatically. All you need to do is check a summary email and respond to complaints (if any).

The Proof Is In the Data: Feedback Is Rare, But Important
1. When Bain & Company surveyed 362 businesses, 80% believed they delivered a “superior experience,” but only 8% of companies were actually delivering.
What it means: operators and customers are not aligned on service.
2. A study held by Harvard University involving fMRI brain scans of 195 participants proved that sharing our opinions sparks activity in three regions of our brain.
What it means: Asking about customer satisfaction is satisfying for your customers. Not only is a survey asking for input fast to fill out, but if a customer has feedback, they’re going to want to share it.3. In a survey of 1,000 consumers, 95% of participants said that they would share a negative experience with their peers.
That’s 80 more participants than would share a positive experience. What it means: Negative word of mouth is stronger than positive word of mouth. If your customer has a bad experience, it’s important for them to feel heard. By reaching out and proactively asking for their opinion, you capture it before it hits friends, family, and public networks like Yelp and TripAdvisor.
Responding To That Feedback Is As Important As Collecting It
Truth: 62% of providers do not respond at all to the customer feedback that they receive.

What Feedback Emails Look Like For The Best Restaurants
There are a few different ways to ask restaurant guests for feedback:- Leaving a quick survey with their check
- Dropping a link to a survey with their check, offering an incentive
- Going over and asking them during their meal
- Calling them after they leave
- Emailing them after they leave


