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Blog Post / October 23, 2018

Holiday Promotions: How to Make More Money At Your Restaurant

by Elise Musumano
Elise Musumano

Holiday promotions give restaurants an opportunity to capitalize on a spending trend every year.

But it’s one thing to recognize an opportunity, and another entirely to capitalize on it.

You need to know what to offer your guests, how you’ll organize logistics, and figure out how and what to charge to procure revenue upfront.

Below are holidays throughout the entire U.S. calendar year— some you might not even know about — and how to take advantage of the major ones.

Use This Calendar To Spark Your Team’s Creative Juices

holiday promotions calendar

Pro Tip: Choose at least one holiday above to offer a unique dining experience for — it can be as small as a social media post or something larger that affects your restaurant's operations, like a limited-time menu item or a ticketed event with a pre-sale on your website.

Want to up your Instagram game? Check out this scheduling template + 9 examples to copy right now. 

holiday promotions for restaurants

Clients: Here’s A Guide To Events, Experiences, and Upgrades For Your Widget.

Not a customer yet? See how restaurants like yours are using SevenRooms.

How To Celebrate With Holiday Promotions: Ideas from Your Peers

Halloween — October 31st

Thanksgiving — 4th Thursday of November

Christmas — December 25

New Years’ Eve - December 31

New Years’ Eve - January 1

Super Bowl Sunday — February

Valentine’s Day — February 14

Easter — April

Mother’s Day — 2nd Sunday in May

Memorial Day — Last Monday in May

Want more holiday ideas? Here are 31 unusual holidays to help your restaurant stand out. 

SevenRooms helps venues to offer these ideas on your website, and process payment securely.

Looking for more ways to drive profits this holiday season? Check out our content created with our POS partner, Lightspeed, “4 Ways to Increase your Restaurant’s Holiday Profits.”

About the Author

Elise Musumano

Elise is the Senior Manager, Product Marketing at SevenRooms. In this role, she works closely with internal teams to communicate with customers about new features and to share their stories with the world. Elise is an ardent advocate of the SevenRooms product and the way it's transforming hospitality.