Blog Post / May 22, 2019 / Best Practices

Restaurant Digital Marketing Debate: Social Media vs SEO?

by Jimmy Page

Here’s the scenario - you’re managing a restaurant and looking to use the web to help drive more business. You’ve been approached by many different vendors and services, and you’re unsure which one will provide the most value for your investment. At the top of this list are two familiar buzzwords that you’ve heard before ‘social media’ and ‘SEO’.

What do these digital marketing initiatives mean for your restaurant? Which one is more important?

First, let’s get a high-level understanding of each effort:

What is social media marketing?

Social media marketing is creating content on popular social networks like Facebook, Instagram or Twitter to connect, build relationships and share information with your audience.

What is search engine optimization (SEO) marketing?

SEO marketing results in being discovered in a search engine like Google or Bing. You can position your website or free Google Business listing to show favorably in search results for specific terms.

Both social media and search engine optimization (SEO) are important ways to connect with your restaurant audience online.  To determine which one is better for you, let’s examine the major differences between the two:

Audience

Who is the audience using this channel and how can we speak their language?

Format

What is the best type of content for each channel?

Speed

How fast will I see the results from this marketing effort?

Durability

How long will my content continue to provide value after I post it?

Conversion Rate

Which channel will have a higher conversion rate to create more sales per website visitor?

Measuring Value

How can we measure value on each channel, to determine which effort is driving more sales?

To summarize, both social media networks and search engines are popular channels where restaurant guests are spending a considerable amount of time online.  The same person who’s using social media apps like Facebook or Instagram is also using Google Search or Google Maps to research where to eat.  What’s different is their mindset when using each channel. Understanding this mindset can help you communicate naturally with your audience, and make the most of your digital marketing efforts.

Interested in how you can drive more direct reservations through Google? Request a demo with SevenRooms today.

About the Author

Jimmy Page is the President of Hudson Creative, a leading Search Engine Marketing Firm in New York City. If you have any questions or would like to learn more about creating a digital marketing strategy for your restaurant please contact Jimmy by emailing jp@hudsoncreative.com or calling the Hudson Creative office at (646) 844-4952.

X

We use cookies to offer you a better experience, analyze site traffic, and serve targeted advertisements. By continuing to use the website, you consent to the use of cookies in accordance with our Cookie Policy.