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14 Valentine’s Day Restaurant Marketing Ideas That Fill Tables
Stephanie Schalow
9 min read
Jan 13, 2026
Stephanie Schalow
9 min read
Jan 13, 2026
With 74% of consumers planning to order from or dine at a restaurant for Valentine’s Day, the holiday is poised to be one of your busiest days yet. And diners are willing to spend record amounts to say, “I love you.”
Diner preferences are leaning toward non-traditional gifts like experiences and memorable get-togethers, which means it’s time for you to capture on- and off-premise revenue with unique Valentine’s Day promotions.
The best Valentine’s Day restaurant marketing ideas include prix fixe menus, limited-time cocktails, early-access reservations for loyal guests, at-home meal kits and personalized email campaigns. These strategies help restaurants maximize bookings, increase average check size and capture both on- and off-premise revenue.
Below are 14 detailed romantic Valentine’s Day marketing ideas to stand out from the crowd and draw in diners.
For ideas focused on food, ambiance and on-premise moments that woo and win guests.
Let other retailers offer traditional gifts and gift cards. Industry data shows that couples tend to splurge on Valentine's Day, on the hunt for custom tasting menus and luxe cocktails. Guests are ready to spend more on this day, giving you an opportunity to create special experiences and unique menu additions to lure in lovebirds with creative extravagance.
For example, Gymkhana in London promoted a limited-edition Valentine’s menu for couples, which included a variety of mouth-watering plates such as Amritsari Lobster, Truffle Masala Bhaji and Tandoori Masala Lamb Chops.
Smoke & Mirrors in Hong Kong invited couples to raise a glass to love with special, handcrafted cocktails, delectable dishes and a live saxophone and magic performance.
If you’re offering delivery and pick up make sure your prix fixe menu items don’t just look festive, but also travel well. Soggy bread and lukewarm pasta can ruin the most romantic night of the year. But a great delivery or pick up experience? Such things do wonders for converting your off-premise guests into repeat customers (or orderers).
Let these special menu items speak for themselves. Include pictures of them in your marketing emails, digital ads and social media posts to promote reservations for Valentine’s Day.
Take what’s already on your menu and dress it up. Arrange an appetizer, entree or dessert into a heart shape on the plate. You could also place a “love”-themed chocolate or pipe caramel drizzle onto a dessert.
Get creative with your online ordering, too. Delight diners with custom to-go packaging, which you can easily do by adding a heart to your logo or offering pink and red containers to fit the theme.
You’ll need to think ahead to execute this marketing idea properly. Ask your chef to plate a heart-themed dish in January so you can include a picture in your marketing promotions for guests.
Pictures aren’t the only way to dress up the ordinary. Play up the holiday with words that will bring a smile to the face of every guest who reads your menu.
We found one restaurant menu that renamed appetizers, first course, second course and dessert as the phases of a relationship: “courtship,” “first kiss,” “rapture,” and “sweet surrender.”
It also separated its dessert options into “7 deadly sins for two,” playing it up for guests dining with their significant others.
Pun opportunities for your Valentine’s Day menu are endless. Embrace all that is cheesy and corny with phrases like ‘Brie Mine Charcuterie’, ‘ I’m So Fondue of You’, ‘Tortellini in Love With You’, ’You’re the one pho me” and more.
Your diners will appreciate the extra special offerings and will remember your brand next time they’re looking for a place to share a romantic meal.
Make guests feel special with a gift that costs you less than the “surprise & delight” value it delivers to them. Creating unforgettable experiences is what drives 74% of repeat visits, according to SevenRooms data.
Some marketing ideas for Valentine’s Day gifts are:
IPPIN in Queensland leverages two key restaurant promotion ideas on its Valentine’s Day special event page. The venue’s romantic dinner offer invites guests to fall in love all over again with a set menu and a complimentary arrival cocktail.
This type of thoughtful delight doesn’t need to add to your operations budget. Making a simple tweak to something you already provide can feel just as special — like baking heart-shaped dinner rolls.
Whatever freebie you choose to offer, make sure you market it in advance. Advertise it on social media, email and direct booking links, taking special care to encourage pre-bookings so your team can order appropriately.
They’ve even optimized their existing floor plan for the night, offering a “Double Date Table” for groups of four.
Most people love candy, so why not partner with a local brand to make your guests feel more connected with you?
Studies show that we bond most closely with those we relate to. Giving guests who dine with you this Valentine’s Day chocolate from a brand tied to your city might help you remind them that you all have the same roots.
Brand loyalty is hard to come by in the restaurant world, so any chance to bond with your guests is worth the effort.
Drive revenue with these enticing upgrades and reservation optimization strategies.
Reservation upgrades and add-ons presented at the time of booking make it easier to capture additional revenue before guests arrive on-site. On average, guests who purchase an upgrade spend 36% more than those who don’t.
It also allows guests to customize their romantic dinner ahead of time, which adds a layer of excitement and reduces the chance of a cancellation or no-show.
Jensens Restaurant uses the SevenRooms reservations platform to encourage upgrades during booking, allowing guests to kick off their Valentine's Day tasting menu experience with a signature cocktail or crisp glass of champagne.
At a time when guests are searching for ways to make the evening special, it’s worth showcasing how your venue can play a role.
Your restaurant will likely serve more couples on Valentine’s Day than any other day of the year. Before February 14, remember to update your restaurant’s reservation floor plan to accommodate more two-top tables.
Too often, restaurants send an email promoting a specific occasion, only to bring guests to today’s date on their reservation page. This confuses guests and could hurt your booking conversion rate.
With SevenRooms’ reservation widget, you can tweak the URL and add a custom parameter that tells the widget to set a new default date. Include this link in your emails and social media so your readers are taken directly to a booking slot for February 14.
SevenRooms customers can learn exactly what parameter to use here.
At the end of January, make it clear you’re open for Valentine’s Day by adding text on top of a Valentine’s Day-themed image to your reservation page.
Here’s an excellent example from Spago in Los Angeles:
Not only is this image a great place to share details like your address and phone number, but you can also use it as a banner advertisement for the events and happenings at your restaurant.
Personalization is a vital part of hospitality. Leverage marketing tech to stand out among the rest this season.
Guests love a personalized email from a restaurant, especially when their inbox is flooded with lackluster Valentine’s Day “deals” from other businesses.
Stand out by segmenting your audience and sending a more targeted message that feels like it was written just for them.
Tell your loyal VIPs that there’s a seat saved “just for you.” Even better, address the guest by name. You could also target your take-out regulars with a special “Valentine’s Day meal to go” promotion.
Here’s an example of a personalized email from NYC-based restaurant group Altamarea:
Don’t wait until February to send your emails. At SevenRooms, we’ve seen those who start promoting major holidays 2-3 months in advance, get a substantial head start on bookings!
Whether you call, email or upload email addresses to trigger an ad, your repeat and most valuable guests should be the first audience you invite to your Valentine’s Day dinner.
Here’s why: It’s seven times more expensive to acquire a new guest than it is to retain an existing one. Valentine’s Day is busy enough, you’ll waste more time trying to convince a new guest to try you out than you would reengaging a past guest.
Try a low-budget ad campaign using the email addresses of all guests who have dined with you in the past six months. Including “urgency” language that drives emotion in your ad, such as “Have dinner plans for Valentine’s Day?” will help generate more bookings.
If you have the marketing resources to create a landing page for Valentine’s Day on your website, it might be worth spending the time to ensure your menu and online ordering and reservation links are in one place.
It makes the booking and ordering experience easier for your guests, too. See how Maple & Ash did it below.
This landing page works whether you’re running multiple properties or operating as an independent restaurant, as all the information your guests need to book is readily available.
Include “valentines day restaurant” + “[your city]” as the keyword in your URL, your page title, in at least one H1 headline, and as alt image tags for any images. This will increase your SEO for any guests in your city searching for Valentine’s Day restaurant reservations.
When tables are full or guests choose to stay in, off-premise and PR strategies help you capture additional Valentine’s Day revenue and reach new audiences.
For those who prefer to make it a “cozy night in,” consider offering to-go menus they can prepare at home. Choose items that are particularly well-suited to travel or items where guests can add the finishing touch, like a chocolate dessert that just needs a quick 10 minutes in the oven.
You can also consider adding value-add items to make the meal a true experience. Check out this great example from Fortina, whose Valentine’s Day to-go meal included delicious food, a great bottle of wine, dessert and the extra special touch of a red-and-white checkered tablecloth to top it off!
More than 1 in 5 customers would purchase at-home meal or cocktail kits from restaurants they love, turning “staying in” into a meaningful revenue opportunity.
Use local media and digital outlets to help attract new guests to your restaurant. By proactively sharing your offerings, you can increase awareness and reach diners in your city at key moments.
For example, a restaurant in New York City could reach out to outlets like Thrillist and Grubstreet to pitch their Valentine’s Day dinners for on-premise or to-go.
To find outlets that are more likely to promote restaurants on Valentine’s Day, google“[city name] reservations + Valentine’s Day + [year]” to see who covered what last year. You can bet they’re planning to do the same for this year, so it’s worth reaching out.
Here’s an email template to use to advertise your Valentine’s Day promotion ideas:
Subject Line: Covering the best Valentine’s Day restaurants? Check out [My Restaurant]
Email Body:
Hi [first name],
I noticed you previously covered the best Valentine’s Day restaurants, and I wanted to reach out with the information below in case you’re currently working on a story for this year.
Who I am: [your relation to restaurant]
Why you should feature [restaurant name] in [location] in your V-Day round-up:
Link to menu: [link]
Link to photos: [link]
Best for guests who are looking for: [romantic, menu type (e.g., vegetarian, seafood), seating types (e.g,. booth, views, etc.)]
How guests can book a reservation: [contact info or tracking URL]
How guests can order online: [online ordering URL]
Please don’t hesitate to reach out if I can provide additional details! I look forward to hearing from you.
Best,
Your Name
Get creative with your email! Here’s a unique and funny way to describe the “Best for guests who are looking for” at a restaurant called Annika in Brooklyn:
“If you’re a carnivore whose idea of romance is a butcher steak, but your better half is a vegan who prefers charred cauliflower.”
Sometimes, the most effective marketing tools are the ones that cost the least and require little effort. For example, other restaurants might skip over creating a postcard you can use to thank diners for their business.
Use a free tool like Canva or Flipsnack to create bulk cards you can drop into your check presenters and takeaway bags. Personalize it by including a note from the owner. Don’t miss this opportunity to convert on-premise diners to off-premise, and vice versa, by advertising future events or takeout/delivery business.
Print your cards on nice, thick paper at a nearby FedEx or other printing location, and have the owner of your restaurant personally sign each card by hand.
No matter which of the above Valentine’s Day marketing ideas you choose to implement this year, remember to track them.
If you use SevenRooms, you can do this by adding a tracking parameter to your reservation URL. Grab these by logging in from a web browser and going to Marketing > Tracking Links.
Here are some examples of parameters for different social channels:
Today’s diners crave fresh, new takes on Valentine’s Day dinners. They want romantic atmospheres and unique dining experiences, and they’re willing to pay for it.
If you’re ready to play Cupid, let us help you drive more reservations. Schedule a free demo to learn more about how SevenRooms’ reservation software and marketing tools can help you increase Valentine’s Day reservations, reduce no-shows, and drive higher guest spend.
Restaurants should begin promoting Valentine’s Day specials at least four to eight weeks before February 14 — ideally in January — to capture early planners and maximize reservations. Early marketing through email, social media and reservation widgets improves visibility and helps manage staffing and inventory.
Make online booking easier by linking directly to Valentine’s Day on your reservation widget, incorporating clear “Book February 14” calls-to-action, showcasing specials and upsells (like wine pairings) and using segmented email blasts to loyal guests. These reduce friction and increase conversion from search and email traffic.
Dining experiences consistently rank among the most popular Valentine’s Day purchases. Industry data shows guests prioritize unique, experience-driven moments over traditional gifts, making prix fixe menus, tasting experiences, wine or cocktail pairings, themed upgrades, and thoughtful add-ons like chocolates or takeaway desserts top sellers.
If seating is limited, restaurants can still capture demand by promoting alternate options, such as Valentine’s Eve or Valentine’s Weekend specials, takeout packages, gift cards, or at-home meal kits. Encouraging early bookings each year, while offering waitlist options, can help keep interest high. This also enhances visibility in search results around availability and alternatives.
