Know exactly what every campaign earns you by tying email performance to revenue
SevenRooms restaurant marketing software ties every automated email to reservations, online ordering, POS systems and revenue so you know which campaigns earn their keep.
- Monitor KPIs in one place: email opens, clicks, reservations driven and campaign revenue, all connected to your POS data.
- Optimize based on real outcomes adjust messaging and timing using guest engagement signals, not guesswork.
- Prove ROI on every send: reduce customer acquisition costs and show exactly how marketing automation contributes to the bottom line.
Every guest gets a personal touch, automatically
SevenRooms includes 13 pre-built automated emails, from welcome series to win-back campaigns, each triggered by guest behavior, visit frequency and dining history. Add custom automations, or let the prebuilt ones run while your team runs the floor.
- Behavior-triggered segmentation: send based on visit frequency, spend, preferences and dining history, not a static list.
- Audience groups built from real data: target wine lovers, Tuesday regulars, VIPs or first-timers with messaging that matches who they are.
- Personal outreach from your team: trigger emails from your GM, owner or chef for a human touch that automated platforms alone can't replicate.
Put your data to work to grow sales, even while you’re sleeping
Every new reservation adds customer data to your restaurant CRM. SevenRooms turns it into automated outreach that improves guest retention, targeting each segment based on how guests behave.
- GDPR-compliant automation at scale: send personalized emails to thousands of guest segments without managing lists manually.
- Lapsed and first-timer targeting: identify guests who haven't returned and trigger the right message at 30, 60 or 90 days.
- Cross-promote across your portfolio: bring guests from one venue into another using automated campaigns tied to their visit history.
“Adding SevenRooms preset campaigns to our email marketing strategy has been a huge timesaver for our staff and allows us to treat every guest like a VIP. We love the professional approach of the emails; they’re well thought out and are a good representation of our brand.”
9,000+
NEW GUESTS ADDED TO DATABASE IN 6 MONTHS
$3,800
REVENUE GENERATED IN ONE MONTH
9,000+
NEW GUESTS ADDED TO DATABASE IN 6 MONTHS
$3,800
REVENUE GENERATED IN ONE MONTH
“As a company, we really focus on personalising the guest journey on- and offline. SevenRooms gives us the opportunity to do that. We can leverage guest insights and data based on recency, frequency, value and purchase behaviour. And the segmentation that is possible through condition-based auto- tags is a game changer for us in terms of marketing.”
341K
DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS
£70K
INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS
78K
NEW EMAIL ADDRESSES ADDED TO CRM DATABASE
341K
DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS
£70K
INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS
78K
NEW EMAIL ADDRESSES ADDED TO CRM DATABASE
“SevenRooms allows us to learn about our guests before, during and after their experience – and that’s awesome. It’s enabled us to start taking a whole new approach to targeted marketing.”
400%
INCREASE IN CUSTOMER DATABASE IN FIRST 5 MONTHS
68%
INCREASE IN EMAIL OPEN RATES
400%
INCREASE IN CUSTOMER DATABASE IN FIRST 5 MONTHS
68%
INCREASE IN EMAIL OPEN RATES
“I love the SevenRooms philosophy that it’s our guests, our data. We have over 1 million clients in our CRM database now, and the ability to engage with them before, during, and after every dining experience.”
3.2M
DIRECT, COMMISSION-FREE COVERS
$428K
ADDITIONAL REVENUE GENERATED VIA MARKETING EMAILS
1M
UNIQUE EMAILS CAPTURED
3.2M
DIRECT, COMMISSION-FREE COVERS
$428K
ADDITIONAL REVENUE GENERATED VIA MARKETING EMAILS
1M
UNIQUE EMAILS CAPTURED
Automatically nurture guests, with or without a marketing team
How Nobu London used SevenRooms marketing automation to achieve 45X ROI
Nobu London Old Park Lane used SevenRooms restaurant marketing automation to turn CRM data into a customer loyalty engine, achieving 45X ROI in their first eight months.
86 the manual effort, keep the personal flavor
See how operators like Nobu London and Fazenda turned their guest data into direct revenue.
