Automated guest profiles that power personalized service
Build rich customer profiles automatically with over 100 data points per guest, from dining preferences and order history to real-time point-of-sale spend.
- Collect and build detailed guest profiles automatically with customer preferences, special occasions, guest notes, visits, order history and spend data.
- Track lifetime and itemized spend via 65+ point-of-sale integrations to empower front-of-house staff and marketing.
- Centralize customer profiles for a unified view of the customer across all locations and departments.
- Keep guest notes clean and actionable with AI Notes, which automatically standardizes CRM data so teams can deliver more personalized guest experiences.
Segment your guests automatically with Auto-tags
Instantly build detailed guest profiles that grow with each guest interaction with your brand. Use unlimited tags and customizable Auto-tags to personalize service and marketing.
- Leverage our best practice Auto-tag library or create your own using rules-based criteria to segment guests by behavior, dining preferences and spend, applied to guest profiles automatically.
- Add unlimited tags and Auto-tags like “positive reviewer” or “steak lover” to customer profiles to optimize personalized service for every guest.
Turn guest data into targeted marketing campaigns and personalized experiences
Quickly find customer subsegments like “big spenders” and “brand champions” to fuel targeted marketing campaigns and deliver personalized experiences that drive repeat business.
- Slice and dice your data to build lookalike audiences of your top guests and create high-intent marketing segments to power email campaigns and loyalty programs.
- Find new champions based on visit history and POS sales data and turn them into loyal customers with in-service Perks that reward repeat visits.
- Easily export guest data or specific segments to streamline marketing efforts and run personalized marketing campaigns.
“I love the SevenRooms philosophy that it’s our guests, our data. We have over 1 million clients in our CRM database now, and the ability to engage with them before, during, and after every dining experience.”
341K
DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS
£70K
INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS
78K
NEW EMAIL ADDRESSES ADDED TO CRM DATABASE
341K
DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS
£70K
INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS
78K
NEW EMAIL ADDRESSES ADDED TO CRM DATABASE
“As a company, we really focus on personalising the guest journey on- and offline. SevenRooms gives us the opportunity to do that. We can leverage guest insights and data based on recency, frequency, value and purchase behaviour. And the segmentation that is possible through condition-based auto-tags is a game changer for us in terms of marketing.”
400%
INCREASE IN CUSTOMER DATABASE IN FIRST 5 MONTHS
68%
INCREASE IN EMAIL OPEN RATES
400%
INCREASE IN CUSTOMER DATABASE IN FIRST 5 MONTHS
68%
INCREASE IN EMAIL OPEN RATES
“SevenRooms allows us to learn about our guests before, during and after their experience – and that’s awesome. It’s enabled us to start taking a whole new approach to targeted marketing.”
50%
SAVINGS IN ONLINE MARKETING COSTS
57%
REDUCTION IN RESERVATION TEAM STAG
1M
UNIQUE EMAILS CAPTURED
50%
SAVINGS IN ONLINE MARKETING COSTS
57%
REDUCTION IN RESERVATION TEAM STAG
1M
UNIQUE EMAILS CAPTURED
Fold guest data into every customer experience with a restaurant CRM
How restaurants use SevenRooms CRM to drive repeat visits
Real operators use SevenRooms to build guest databases, automate personalized outreach, and turn first-time diners into regulars.
