Searcys Enhances the Guest Experience by Partnering with SevenRooms & TheFork

Searcys named as inaugural UK hospitality operator to benefit from landmark industry partnership between TheFork and SevenRooms 

LONDON (29 September 2021) — SevenRooms, a guest experience and retention platform for the hospitality industry and  TheFork, the online restaurant reservations platform from Tripadvisor Media Group, have announced that leading British restaurateur and events catering company Searcys will be one of the UK’s inaugural hospitality operators to benefit from their recent industry partnership. Integrating TheFork and SevenRooms’ solutions will enable Searcys’ venues to increase the operator’s online reservations and offer seamless management of its front of house and guest experiences.

Searcys will benefit from the roll out the technology borne out of the partnership across its collection of iconic UK restaurants and restaurants. This prestigious group includes Helix and Iris Bar at the Gherkin and St Pancras Brasserie and Champagne Bar. 

The cutting-edge tools that the SevenRooms and TheFork partnership brings will help develop stronger guest relationships, fill seats, acquire new customers and deliver exceptional on-premise experiences that prompt visitors to become repeat customers. This comprises access to the full use of SevenRooms’ data-driven venue management and marketing automation platform as well as being able to tap into TheFork’s extensive consumer reservation network of millions of diners. 

Anna Fenten, Marketing Director at Searcys: “Our extensive heritage and strong name in the hospitality industry is borne out of our long-standing focus on creating exquisite and memorable experiences for our guests. Achieving this has always required a clear understanding of what visitors to our venues expect and then exceeding that with the most innovative approaches in hospitality. Being one of the UK’s first operators to benefit from the innovative partnership between SevenRooms and TheFork is another example of how we pride ourselves on being at the forefront of the industry and exploring the best ways to ensure a seamless, outstanding guest experience.”

Patrick Hooykaas, Regional Director, TheFork: “Our partnership with SevenRooms was set up with the intent of helping operators like Searcys. In recent years, the restaurant industry has undergone a huge evolution, with restaurants requiring even more advanced tools to address complex operational challenges. Searcys’ competitive advantage lies now in the opportunities in front of them by embracing the digital services and platforms TheFork and SevenRooms mutually present. They will be one of the first operators to concurrently make use of TheFork’s expansive diner base and yield management capabilities alongside the data driven venue management and marketing automation capabilities the SevenRooms platform has to offer.”

Danilo Mangano, Europe General Manager at SevenRooms: “We’re delighted that Searcys has adopted the technology we have to offer, giving them the flexibility they need to run complex operations while allowing their team to focus on the high-touch hospitality they do best. It is a testament to their brand promise to continuously innovate the customer experience, without compromising on the well-respected heritage of their company. We are enabling Searcys venues to connect directly with diners through the booking channels they care about most – in a way that only our open and connected front-of-house technology can offer hospitality operators. Having access to the services offered by TheFork right alongside this will extenuate the opportunity to take more bookings and drive more revenue for their business in a period of recovery for the industry.”

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About Searcys
www.searcys.co.uk | @searcyslondon | #searcyslondon
Searcys is the brainchild of one man: John Searcy. A creative and culinary force of nature, John began his illustrious career as the confectioner for the Duke of Northumberland before pushing out on his own and taking his talents to London where he founded Searcys in 1847. Searcys soon became a hit amongst the capital’s high society, gaining a reputation as the go-to events company for exceptional quality. 

Today, Searcys is in residence at unique and historical venues across the UK including Blenheim Palace, The Pump Room at the Roman Baths, The Gherkin, and St Pancras International. Events are still central to what the brand does, but Searcys is also famed for its destination restaurants, afternoon teas and Champagne bars. Its 15 plus venues across the UK serve fresh, seasonal dishes that focus on sustainability and local produce alongside extensive Champagne and wine lists, paired with world-class service. Searcys prides itself on offering a taste of indulgence to every guest, whether that be a glass of Champagne before the train at St Pancras, or a breakfast that kicks the day off in style at The Pump Room. Make it Special, Make it Searcys. 

Bars and restaurants: St Pancras Brasserie and Champagne Bar, Helix restaurant at the Gherkin, Osteria and Bonfire at the Barbican, The Pump Room in Bath, The Orangery at Blenheim Palace.

Venues: London: 10-11 Carlton House Terrace, 11 Cavendish Square, 116 Pall Mall, 30 Euston Square, IET: Savoy Place, The Royal Institution, the Barbican, The HAC, National Army Museum Vintners’ Hall, The View at the RCS. Out of London: Blenheim Palace, One Moorgate Place, The Roman Baths.

In addition to events and restaurants, Searcys has its own Brut and Rosé champagne cuvées – a tradition started by John himself in 1893. Discover more at www.searcys.co.uk

About SevenRooms
SevenRooms is a guest experience and retention platform that helps hospitality operators create exceptional experiences that drive revenue and repeat business. Trusted by thousands of hospitality operators around the world, SevenRooms powers tens of millions of guest experiences each month across both on- and off-premise. From neighborhood restaurants and bars to international, multi-concept hospitality groups, SevenRooms is transforming the industry by empowering operators to take back control of their businesses to build direct guest relationships, deliver exceptional experiences and drive more visits and orders, more often. The full suite of products includes reservation, waitlist and table management, online ordering, review aggregation and marketing automation. Founded in 2011 and venture-backed by Amazon, Comcast Ventures, Highgate Ventures and Providence Strategic Growth, SevenRooms has dining, hotel F&B, nightlife and entertainment clients globally, including: MGM Resorts International, Mandarin Oriental Hotel Group, The Cosmopolitan of Las Vegas, Jumeirah Group, Wolfgang Puck, Michael Mina, Bloomin’ Brands, sbe, LDV Hospitality, Zuma, Australian Venue Company, Altamarea Group, AELTC, D&D London, Corbin & King, Live Nation and Topgolf.

About TheFork
TheFork, a Tripadvisor company, is the leading online restaurant reservation platform. TheFork’s mission is to connect diners with a network of nearly 80,000 partner restaurants worldwide. With 22 million reviews and 28 million downloads of its app, TheFork has become the smart move to make to get a table. Through TheFork (website and app), as well as through Tripadvisor, users can easily select a restaurant according to their preferences, consult user reviews, check real-time availability and instantly book online 24/7. From the restaurant side, TheFork provides them with a software solution, TheFork Manager, to optimise reservation management, streamline operations and ultimately improve service and revenue. The platform operates in 22 countries in France, Spain, Italy, The Netherlands, Belgium, Switzerland, Portugal, UK, Denmark, Germany, Austria, Sweden, Finland, Norway, Australia, Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay. 

About Tripadvisor
Tripadvisor, the world’s largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 887 million reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. 

As a travel guidance company available in 49 markets and 28 languages, Tripadvisor makes planning easy no matter the trip type.  The subsidiaries of Tripadvisor, Inc. (NASDAQ: TRIP), own and operate a portfolio of online travel brands and businesses, operating under various websites and apps, including the following websites:

www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.

* Source: SimilarWeb, unique users de-duplicated monthly, March 2021

** Source: Tripadvisor internal log file

Media Contacts:
Bianca Esmond
SevenRooms | Director, Brand Marketing
E: [email protected]