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Research / November 7, 2019

Checking In For F&B Report

When you think about hospitality, hotels are typically the first thing that come to mind. But what many don’t consider is that it’s not only a well-appointed room and a knowledgeable concierge that guests remember – it’s often the experience they had at the on-site restaurant or bar.

SevenRooms’ recently released study, Checking In For F&B, examined people’s preferences around hotel restaurants and bars, uncovering that F&B holds significant weight. Today’s guests are craving authentic, well-executed F&B experiences, and hotels are well-positioned to bring these elements to the forefront for travelers — keeping guests returning for many years to come.

Key findings include:

  • 65% of Americans would choose one hotel over another if the hotel offers a complimentary breakfast
  • 51% of Americans would be more inclined to book with a hotel that includes a complimentary drink or meal upon arrival
  • One in 3 (34%) Americans want a variety of food options for all dietary preferences and restrictions
  • 23 percent want their hotel to send personalized offers to book again based on previous dining and stay history
  • One in five (19%) Americans want their hotel to ask for dietary preferences/restrictions prior to the stay

To learn more about guest F&B preferences at hotels, download the study today.

Research Methodology

SevenRooms commissioned YouGov PLC – a third party, professional research and consulting organization – to poll the views of 1,254 individuals who agreed to take part. Fieldwork was undertaken online between August 26-27, 2019. The figures have been weighted and are representative of all US adults (aged 18+).

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