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Holiday Sales Guide with SevenRooms

The holidays are your busiest and most profitable time of year, but the venues that win big aren’t waiting until December to start selling. This month-by-month guide shows you exactly what to do from August through January to drive more online revenue, fill every seat, and turn seasonal diners into loyal regulars. It’s everything you need to make this your most successful season yet.
Use this holiday playbook to unlock your full revenue potential and discover all the ways to expand your sales online within minutes!
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First things first...

Configure Payment Gateway

Make sure you connect your SevenRooms account to your Payment Provider, that way you can implement payment & cancellation policies, create ticketed events, and hold credit cards on file.

Edit Shift & Access Rule Settings

Override a specific date to adjust hours of operation, table capacities, guest-facing displays and offers, and payment policies for a specific holiday date.

Update default Floorplan

Update your floorplan layout and table capacities for a specific holiday or date. This can then be implemented to only activate on a desired Shift for that day.

LAUNCH & PROMOTE

September: Start selling, test demand & promote high-margin offerings

Use guest data to target previous high-spenders or holiday diners with early access offers.
Run targeted email campaigns
Use SevenRooms Marketing Automation to trigger upsells or reminders when guests book certain dates or experiences.
SCHEDULE AUTOMATED EMAILS
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DRIVE DEMAND

October: Generate urgency, amplify visibility & start filling prime inventory

Highlight seasonal offerings & experiences on one landing page that can be featured separately from your Reservation Widget.
Create Offer Pages
Marketing private dining & company holiday party packages by implementing large party Access Rules with payment policies.
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OPTIMIZE FOR CONVERSIONS

November: Maximize online traffic, secure final bookings & prevent drop-offs

Add top experiences to your Reservation Widget, Google listing, Instagram bio & reservation confirmation pages.
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Utilize descriptions like "Only 2 seats left" or "Selling fast" to create urgency and FOMO.
Add scarcity messaging
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MAXIMIZE EVERY MOMENT

December: Capture last-minute revenue, drive impulse purchases & delight guests

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KEEP MOMENTUM GOING

January: Extend the sales wave, nurture new guests & drive return visits

Use SevenRooms CRM to tag & re-target holiday guests with loyalty offers or winter exclusives.
Auto-tag guests
Capitalize on momentum by launching pre-sale reservations for February.
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