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Holiday Sales Guide with SevenRooms

The holidays are your busiest and most profitable time of year, but the venues that win big aren’t waiting until December to start selling. This month-by-month guide shows you exactly what to do from August through January to drive more online revenue, fill every seat, and turn seasonal diners into loyal regulars. It’s everything you need to make this your most successful season yet.
Use this holiday playbook to unlock your full revenue potential and discover all the ways to expand your sales online within minutes!
LAUNCH & PROMOTE

September: Start selling, test demand & promote high-margin offerings

Use guest data to target previous high-spenders or holiday diners with early access offers.
Use SevenRooms Marketing Automation to trigger upsells or reminders when guests book certain dates or experiences.
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DRIVE DEMAND

October: Generate urgency, amplify visibility & start filling prime inventory

Highlight seasonal offerings & experiences on one landing page that can be featured separately from your Reservation Widget.
Marketing private dining & company holiday party packages by implementing large party Access Rules with payment policies.
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MAXIMIZE EVERY MOMENT

December: Capture last-minute revenue, drive impulse purchases & delight guests

Push holiday classes, NYE celebrations & premium tables via our marketing tools.
Include festive touchpoints like photo moments, personalized menus, or limited time cocktails.
KEEP MOMENTUM GOING

January: Extend the sales wave, nurture new guests & drive return visits

Use SevenRooms CRM to tag & re-target holiday guests with loyalty offers or winter exclusives.
Capitalize on momentum by launching pre-sale reservations for February.
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