Shell House Selects SevenRooms to Power Online Bookings and Guest Experience

SYDNEY (29 August 2023) – SevenRooms, a guest experience and retention platform for the hospitality industry, today announced it has partnered with Shell House, part of The Point hospitality group, to power its online reservations and guest experience. Through the integration, deployed across four venues, Shell House will be able to forgo third-party booking platforms and offer direct booking functionality designed to maximise bookings, drive revenue and provide exceptional guest experiences from the first interaction. 

The partnership will enable Shell House to forge unique and personalised relationships with every guest in their community, and reward them for their loyalty. Leveraging key insights on each guest, such as their favourite dishes and the frequency of their visitation, Shell House can deliver on its mission to recognise every guest in their community as an individual, and tailor the experience to their unique preferences. Shell House will leverage SevenRooms’ guest experience and retention platform, including the Marketing Automation suite and an integration with event management platform Tripleseat. Collectively, the solutions will enable Shell House to provide exceptional, personalised and meaningful experiences to every guest in their community, and reward them for their loyalty.

“Our vision has always been to be passionate about every drink and dish we serve and every experience we facilitate. The experiences we deliver are inspired by taking bold, defiant steps to operate venues that are genuinely memorable. We always wanted Shell House to feel like a club or a community, where our guests can use us based on their personal needs and preferences, and where we can reward them for their loyalty. To deliver on that promise, we needed a technology partner like SevenRooms,” said Brett Robinson, Restaurateur. 

“SevenRooms’ reservations system is highly intuitive and allows us to maximise bookings and revenue, while providing a seamless experience for our guests. For example, if their first choice is not available, we’re able to automatically display vacancies at other venues without them manually beginning a new search, allowing us to retain the guest and the revenue. It also allows us to upsell to guests during the reservations phase by allowing guests to pre-order items such as a bottle of Perrier Jouet champagne and a dozen freshly shucked oysters on arrival. Ultimately, we want every guest to have their own relationship and experience with us, and SevenRooms enables us to do that.”

Leveraging SevenRooms, Shell House can gain approved insights into what guests like, ranging from the venues they choose to dine at, or which entrees and beverages they expect on arrival. For example, through customer segmentation of guests who are assigned the ‘Wine Lover’ tag, Shell House can use automated marketing to invite targeted guests to exclusive events, tailored to their interests and purchasing habits.

SevenRooms research reveals 70% of Australians would be motivated to book directly with a venue if they’d previously dined there, 37% if they were offered a complimentary drink or personalised incentive, and 35% if the venue was able to offer them a better overall dining experience. 

“We’re thrilled to partner with Shell House as they continue to offer customers unparalleled dining experiences across all of their venues,” said Paul Hadida, General Manager APAC at SevenRooms. “With cost of living increases on the rise, dining out is now more of a luxury than ever before, so offering guests more personalised and memorable experiences is key. Those exceptional experiences have long been part of the Shell House DNA, and by leveraging SevenRooms they can enhance the already-exceptional experiences and moments their guests have come to expect.”

SevenRooms is the hospitality industry’s only fully-integrated, data-driven guest experience and retention platform. Its software is used by operators in more than 1000 cities globally to drive revenue by leveraging approved guest data to build direct relationships, deliver exceptional experiences, and increase repeat visits and orders. 

For more information about SevenRooms and its services, please visit www.sevenrooms.com.

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About SevenRooms

SevenRooms is a guest experience and retention platform that helps hospitality operators create exceptional experiences that drive revenue and repeat business. Trusted by thousands of hospitality operators around the world, SevenRooms powers tens of millions of guest experiences each month across both on- and off-premises. From neighborhood restaurants and bars to international, multi-concept hospitality groups, SevenRooms is transforming the industry by empowering operators to take back control of their businesses to build direct guest relationships, deliver exceptional experiences and drive more visits and orders, more often. The full suite of products includes reservation, waitlist and table management, online ordering, mobile order & pay, review aggregation, email marketing and marketing automation. Founded in 2011 and venture-backed by Amazon, Comcast Ventures, PSG and Highgate Ventures, SevenRooms has dining, hotel F&B, nightlife and entertainment clients globally, including: Marriott International, MGM Resorts International, Mandarin Oriental Hotel Group, The Cosmopolitan of Las Vegas, Wynn Resorts, Jumeirah Group, Hard Rock Hotels & Resorts, Wolfgang Puck, Michael Mina, Bloomin’ Brands, Giordano’s, Australian Venue Company, Altamarea Group, AELTC, The Wolseley Hospitality Group, Dishoom, Live Nation and Topgolf. www.sevenrooms.com