CRM & Segmentation

Guest Data: The Key Ingredient for Driving Revenue

Own your customer relationships and unlock new growth opportunities with a powerful hospitality CRM system. Leverage guest data to personalize experiences, drive targeted marketing, and fuel revenue growth with every interaction.

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Actionable guest profiles, built automatically

360° guest profiles built automatically with over 100 unique data points on each of your diners to spice up service and supercharge marketing.

Better understand your guests using Auto-tags & smart segmentation

Instantly build detailed guest profiles that grow with each guest interaction with your brand. Use unlimited tags and customizable Auto-tags to personalize service and marketing.

Use guest data to create targeted marketing and personalized experiences

Quickly find customer subsegments like “big spenders” and “brand champions” to uncover engaged guests and serve them up tailored service and marketing.

“I love the SevenRooms philosophy that it’s our guests, our data. We have over 1 million clients in our CRM database now, and the ability to engage with them before, during, and after every dining experience.”

Ashley Keeney, Director of Administration, Mina

“As a company, we really focus on personalising the guest journey on- and offline. SevenRooms gives us the opportunity to do that. We can leverage guest insights and data based on recency, frequency, value and purchase behaviour. And the segmentation that is possible through condition-based auto-tags is a game changer for us in terms of marketing.”

Dayle O’Hara, Fazenda

“SevenRooms allows us to learn about our guests before, during and after their experience – and that’s awesome. It’s enabled us to start taking a whole new approach to targeted marketing.”

Rob McGovern, Director of F&B, IGC Hospitality

341K
DIRECT, COMMISSION-FREE COVERS IN 7 MONTHS
£70K
INCREMENTAL REVENUE GENERATED BY AUTOMATED EMAILS
78K
NEW EMAIL ADDRESSES ADDED TO CRM DATABASE
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Fold guest data into every customer experience with a restaurant CRM

Marketing Automation

Send personalized, trigger-based emails using CRM data that nurture guest relationships and drive measurable revenue without lifting a finger.

Email Marketing

Build targeted marketing segments, track email ROI and build fully customized emails that fit your brand and turn guests into loyal customers.

Reservations & Waitlist

Capture important guest data during the reservation booking flow and build guest profiles automatically.

Private Line

Centralize communication and give valued guests direct access to bookings or table requests via SMS, and fill open tables with VIPs.

Perks

Use CRM data to craft and deliver in-service surprise and delight moments that build loyalty automatically.

Table Management

Know every guest's relationship with your brand with integrated Table Management that turns more tables and optimizes your floorplan.

Reputation Management

Stay on top of guest sentiment by pulling in feedback and aggregating reviews into a centralized place.

API & Integrations

We integrate with 100+ hospitality tech solutions so you can easily connect your tech stack and your data.

What Is a Restaurant CRM and How Can It Help Boost Profits?

Armed with a strong marketing strategy and the right tech tools, restaurant operators can work to flip that equation on its head. Enter: the restaurant CRM system.
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Get a handle on guest operations and marketing with a fully integrated CRM system

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Frequently asked questions