Blog Post / March 22, 2021 / Best Practices

How to Elevate Your Hospitality and Drive Repeat Revenue with Auto-Tags

by Bobby Khaleghian

The restaurant <> guest relationship is constantly changing and evolving. Even with normal employee turnover, it’s nearly impossible for operators to keep their staff abreast of who is coming through the doors and what their relationship is with the brand.

Traditional methods of knowledge sharing like written guest notes or even manual profile tagging in more advanced systems are hard to keep up to date and present too many opportunities for lost knowledge capture. And as off-premise revenue streams like online ordering continue to play a large role, it becomes even more important to identify your existing regulars and cultivate new relationships with those diners.

That’s why operators looking to learn more about every guest, elevate their hospitality and increase their guest retention automatically turn to SevenRooms to capture, access and centralize this information using Custom Auto-Tags.

Custom Auto-Tags fully unlock all of your guest data -- and we really mean all of it, even itemized POS data -- so you can surface up critical guest insights without lifting a finger. These insights, in the form of guest tags, can be used to deliver truly personalized service and hyper-targeted marketing offers.

Get your creative juices flowing! With more than 75 different tagging conditions combined with “and/or” logic, the possibilities are limitless.

These tags allow you to automate email campaigns to these highly specific customer segments and empower your front-of-house team to tailor interactions and experiences.

So, how can auto-tags be used in practice? Let’s take a look.

On-Premise Applications 

Nothing drives guest satisfaction higher than feeling like they are known at a restaurant they love. Auto-tags allow operators to know who is coming through their doors ahead of time and personalize the experience for each guest. Here’s how it’s done:

Off-Premise Applications

Using a third-party for online orders can make it near impossible to know your customers. Coupling SevenRooms’ direct online ordering offering with intelligent auto-tagging will result in an unprecedented amount of data that you can use to elevate your off-premise experience and retain customers:

Re-Marketing and Retention  

Strategic auto-tagging doesn't only result in better experiences for your guests; it also results in more dollars for your business. By applying these tags to guest profiles, you automatically create customer segments that can be used to build personalized marketing campaigns that encourage diners to book or order through direct channels. The options here are limitless, but some common use cases are:

Auto-tags are the key to providing an elevated guest experience and are data gold for your marketing team. Register for a demo to learn more about how you can enable your team with this valuable guest data.

Already a SevenRooms client? Set up a Strategy Session to set up or check your tags!

About the Author

Bobby Khaleghian is the Director, Product Marketing at SevenRooms, where he heads up client communications and go-to-market programming. Based out of Los Angeles, he’s always on the hunt for the city's best street tacos.

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