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News & Press / October 18, 2021

Merivale Selects SevenRooms to Enhance Guest Experience Across 50 Venues

Merivale Press Release Header Image

Australia’s leading hospitality group aims to elevate already world-class guest experience with comprehensive tech platform

SYDNEY (18 October 2021)SevenRooms, a guest experience and retention platform for the hospitality industry, has partnered with Merivale, one of Australia’s largest hospitality groups. Merivale will deploy the SevenRooms platform across a national network of 50 venues, including iconic restaurants and bars Totti’s, Coogee Pavilion, Mr. Wong and Felix. 

SevenRooms is the hospitality industry’s only fully-integrated, data-driven guest experience and retention platform. Its software is used by operators in more than 250 cities globally to increase profitability by leveraging approved guest data to build direct relationships, deliver exceptional experiences, and increase repeat visits and orders.

Merivale has begun deploying SevenRooms’ extensive suite of tools across all its venues including reservation, waitlist and table management, review aggregation and marketing automation. The partnership will enable venue operators to capture approved data throughout a guest’s journey — whether they’re enjoying a casual lunch, dining out with friends or ordering via mobile for home delivery. Leveraging SevenRooms, Merivale will have a single view of guests’ spend and preferences across their entire portfolio, no matter where they choose to dine. These data-driven insights allow Merivale to elevate its already world-class guest experience, offering a personalised service that recognises guests’ preferences, rewards their patronage and as a result, builds customer loyalty and advocacy.

“Few industries have been hit harder by the pandemic than hospitality, with even the biggest established operators, like Merivale, identifying the importance fo data and technology as the foundation for which operators can stand out and build brand loyalty.”

Paul Hadida

SevenRooms will empower Merivale to further build their valued relationships with guests by improving and implementing measures that alleviate safety concerns through virtual waitlists and online reservations, while offering tailored guest experiences and communications through new operational standards. 

“We’re ecstatic to partner with Merivale’s iconic portfolio of Australia’s best restaurants spanning across Sydney, and as they expand further into destinations like Melbourne and Byron Bay,” said Paul Hadida, General Manager Australia at SevenRooms

“Few industries have been hit harder by the pandemic than hospitality, with even the biggest established operators, like Merivale, identifying the importance of data and technology as the foundation for which operators can stand out and build brand loyalty. Through SevenRooms, Merivale can continue to offer guests the experiences they desire by making more informed decisions through 360-degree insights across their customers’ journey, on- and off-premises. We’re excited to partner with one of Australia’s most loved hospitality brands and look forward to seeing their ongoing success.” 

“Merivale is built on an unwavering commitment to delivering world-class hospitality, each and every day,” said Frank Roberts, Food & Beverage Director at Merivale. “We’re thrilled to partner with SevenRooms and use its industry-leading platform to elevate this even further”. 

“The challenges of the last 18 months have demonstrated how vital hospitality is in our lives. As the industry gets set to reopen and move forward, Merivale is excited to bring together best-in-class technology with our outstanding talent to create unique and magical experiences for every person who steps into our venues”. 

For more information about SevenRooms and its services, please visit


About SevenRooms
SevenRooms is a guest experience and retention platform that helps hospitality operators create exceptional experiences that drive revenue and repeat business. Trusted by thousands of hospitality operators around the world, SevenRooms powers tens of millions of guest experiences each month across both on- and off-premise. From neighbourhood restaurants and bars to international, multi-concept hospitality groups, SevenRooms is transforming the industry by empowering operators to take back control of their businesses to build direct guest relationships, deliver exceptional experiences and drive more visits and orders, more often. The full suite of products includes reservation, waitlist and table management, online ordering, review aggregation and marketing automation. Founded in 2011 and venture-backed by Amazon, Comcast Ventures, Highgate Ventures and Providence Strategic Growth, SevenRooms has dining, hotel F&B, nightlife and entertainment clients globally, including: MGM Resorts International, Mandarin Oriental Hotel Group, The Cosmopolitan of Las Vegas, Jumeirah Group, Wolfgang Puck, Michael Mina, Bloomin’ Brands, sbe, LDV Hospitality, Zuma, Australian Venue Company, Altamarea Group, AELTC, D&D London, Corbin & King, Live Nation and Topgolf.

About Merivale 
Owned and run by the Hemmes family for over 60 years, Merivale began as an iconic fashion house started by John and Merivale Hemmes. Merivale’s fashionable beginnings were soon followed by a venture into hospitality, opening a Thai tea café within their Sydney CBD fashion building in 1970. From here, Merivale’s hospitality roots were firmly planted. Merivale is now led by CEO Justin Hemmes, whose creativity and knack for pushing the boundaries has made Merivale what it is today. Hemmes has become a pioneer within the Australian hospitality industry, growing the ever-expanding Merivale portfolio to over 80 brands and venues.

Media contacts 
Bianca Esmond 
SevenRooms | Director, Brand Marketing
e: [email protected]

PR Group 
e: [email protected] 
p: 0426 106 070

Zachary Pittas
Merivale | Public Relations Manager
e: [email protected]
m: 0468 636 401