Research / May 3, 2021
Australian Hospitality Outlook: Online Ordering
Third-party platforms dominate the online ordering landscape. However, many Australians believe third-party commission fees are too high and have a desire to provide more direct support for restaurants.
The ‘Support Local’ sentiment in Australia is powerful. Today, it extends not just to who Australians interact with and the brands they support, but how they choose to engage with restaurants as well. With this in mind, operators should seek to optimise their online presence to enable greater data capture that can be used to foster deeper customer relationships.
Download this report for key stats on Australian sentiment including:
- 63% of Australian respondents said they want to do all they can to directly support local restaurants
- 41% of Australians are motivated to order directly from a restaurant if they were offered a personalised promotion for their meal
- When thinking about ordering food for takeout or delivery, 40% of Australians said they are more likely to order if they’ve been to the restaurant before