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Research / May 4, 2022

Booking Behaviors: Exploring Guest Loyalty


/ At a Glance

Download this report for key stats on hotel guest loyalty including:

44% of Americans

say loyalty programs play a part in their hotel choice (i.e. where they choose to book or rebook)

One-third (34%) of Americans

say recognizing their loyalty status upon check-in increases the chances they’ll rebook

38% of Americans who book or stay at hotels

agree that getting additional loyalty points for enjoying on-property restaurants and bars would encourage them to rebook with the same hotel (or hotel chain)

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