Research / May 4, 2022
Booking Behaviors: Exploring Guest Loyalty
/ At a Glance
Download this report for key stats on hotel guest loyalty including:
44% of Americans
say loyalty programs play a part in their hotel choice (i.e. where they choose to book or rebook)
One-third (34%) of Americans
say recognizing their loyalty status upon check-in increases the chances they’ll rebook
38% of Americans who book or stay at hotels
agree that getting additional loyalty points for enjoying on-property restaurants and bars would encourage them to rebook with the same hotel (or hotel chain)