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Research / June 6, 2023

US Dining Discovery & Booking Report

us data report cover image

/ At a Glance

Download this report for insights into how today’s guests discover new restaurants & book reservations:

61% of Americans

use friends, family and coworkers to discover new restaurants.

More than one-third (35%) of Americans

will book directly through a restaurant’s website.

Nearly 2 in 3 (61%) Americans

believe that making reservations directly with the restaurants, rather than with a third-party reservation platform, is better for the restaurant.

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