It’s no secret that 2020 has been a challenging year for hotel operators, especially when it comes to food and beverage (F&B) outlets. When COVID-19 hit in early 2020, it led to a sharp decline in guests staying overnight at hotels and dining on-site. This drop in business contributed to a significant decrease in overall F&B revenue per available room.
However, as we enter the next era of hospitality, F&B represents a big opportunity to help welcome guests back to properties for experiences, where health and safety are top of mind. Technology plays a large role in meeting the new guest expectations.
There are three parts in this guide covering:
- Current State of the Hospitality Industry: A look at how guest behaviors and expectations are changing, and how hotels can keep up.
- The New Guest Experience: A detailed investigation into how new expectations will create a new guest experience, with recommendations for how to engage guests and adapt operationally.
- Technology for the Future: An overview of the technology landscape for the new era of hospitality, and how to determine whether or not you have the right technology partners in place.
Download this guide to think through how your guests are changing and what this means for the future success of your F&B outlets.