Industry Research

Turning a Meal into an Experience

2018 Restaurant Industry Report

U.S. consumers now spend more money on dining out than they do on groceries. This staggering shift has resulted in diner expectations for restaurants that are about more than just the food on our plates. From personalized experiences to Instagram-friendly dishes and decor, diners want their meal to be a memorable experience.

But what does that mean for restaurants?  SevenRooms’ recently released study, Turning a Meal into an Experience, aimed to answer that critical question. The study surveyed 1,108 individuals and was conducted online by independent research firm YouGov.

The study revealed that today’s guests crave personalization, tailored recommendations and unique experiences, and these factors are proving to be critical in turning a one-time guest into a frequent visitor.

Key findings include:

This report offers can’t miss information for restaurants looking to take advantage of the experiential economy and stand out in an increasingly crowded dining landscape. Get your copy today.

Research Methodology

SevenRooms commissioned YouGov PLC – a third party, professional research and consulting organization – to poll the views of 1,108 individuals who agreed to take part. Fieldwork was undertaken online between April 3-4, 2018. The figures have been weighted and are representative of all US adults (aged 18+).

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