Playbooks & Guides / February 1, 2021
Optimizing Your Digital Front Door
With more than 86,000 Google searches conducted every second, it’s safe to say that Google is an indispensable part of the online experience. While the search engine’s digital dominance affects every industry, Google plays a critical role in the hospitality industry.
Google Search, Google Maps, and Google My Business help millions of diners find restaurants, make reservations, order takeout, and more. By optimizing your business’ Google presence, you can make more money and secure your restaurant’s longevity.
This guide is designed to give Google tips for restaurants that will help operators in making decisions and taking action to optimize their digital front door. Download this guide to learn:
- The components of the Google search engine results page (SERP) and Google Maps
- The anatomy of a Google My Business listing and how to leverage it for your restaurant
- The differences between third-party and direct business from Google
- How to promote your restaurant’s Google My Business listing