Playbooks & Guides / April 10, 2023
A Guide to Taking Back Your Business from Reservation Apps
For years, restaurants have relied solely on third-party reservation apps like OpenTable to drive business. But instead of helping your restaurant, these legacy apps are only holding you back.
- They compete for your guests’ loyalty
- They dilute your brand by promoting their own
- They charge expensive cover fees that cut into profit
- They own your guest data
Additionally, the way consumers discover and book restaurants has changed. Download the guide to find out which channels you should be leveraging and how to drive loyalty and more revenue through an omnichannel marketing approach.