Success Story / February 1, 2022
Marea Generates $400K of Additional Revenue in 2021 with Marketing Automation
Altamarea Group has earned an impressive number of accolades over the years. With 15 venues across New York, New Jersey, Washington D.C., Istanbul and Dubai, the hospitality group has been recognized globally for both their hospitality and food. And after more than 12 years in business, Michelin-starred flagship Marea was, in many ways, a well-oiled machine.
But going into the second year of the COVID-19 pandemic, the restaurant’s leadership team sought to better manage their now-booming delivery and takeout business while continuing to provide the world-class service their on-premise guests had come to expect.
In this case study, you’ll hear from the group’s CFO as well as their Director of Client Services about how Marea leveraged SevenRooms to:
- Eliminate third-party commission fees on every reservation and every order
- Seamlessly manage delivery & takeout operations alongside on-premise service
- Generate over $400,000 of additional revenue utilizing marketing automation tools