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Success Story / March 29, 2022

Mina Group Leverages Data to Create Personalized Experiences for 3.2 Million Guests and Counting

Originally founded by Chef Michael Mina in 2002, Mina Group operates over 40 venues across 10 U.S. states as well as Dubai. With diverse concepts ranging from burger bars and brasseries to steakhouses and seafood-centric fine dining, finding a one-size-fits-all technology solution was next to impossible. Seeking a platform that could help them optimize every step of the guest journey, on- and off-premise, the team turned to SevenRooms.

In this case study, you’ll hear from Mina Group’s Director of Administration and Chef Mina himself about how they used SevenRooms to:

  • Eliminate third-party commission fees on every reservation and every order
  • Grow their CRM database to include more than 1 million guest profiles
  • Utilize AI-powered table management tools to streamline operations
  • Boost loyalty with powerful marketing automation tools

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