Mass marketing is actively costing you repeat diners
Cultivating a loyal community of regulars is a top priority, but disjointed systems make it impossible to track guest preferences and behaviors at scale. The hospitality industry average for generic email engagement is dropping. Sending the exact same mass newsletter to your entire database results in unsubscribes, not reservations. Without a centralized system combining your first- and third-party data, you are actively missing out on the metrics that matter most: frequency of visits and lifetime guest value.
The exact metrics driving modern guest loyalty and retention:
- Generate 12x More Revenue via Email: Stop throwing marketing dollars in the dark. Highly personalized emails—powered by your centralized guest data—generate 12x more revenue than standard mass sends. Furthermore, guests who receive targeted email marketing are 3.5X more likely to book.
- Achieve a 98% Text Open Rate: Cut through the inbox noise. SevenRooms’ text marketing (SMS) campaigns average a massive 98% open rate, making it the absolute fastest way to fill last-minute cancellations or promote exclusive VIP events.
- Boost VIP Spend by 20%: Give your best guests the digital white-glove treatment. Guests who utilize the SevenRooms App for invite-only bookings don't just book easier—they spend 20% more during their visit and are proven to return 30% more often than standard diners.
- Access 50 Million Consumers: Fuel your marketing funnel from the top. SevenRooms' exclusive integration with DoorDash gives you direct access to the industry’s largest consumer marketplace, putting your brand in front of 50 million active diners.
Ready to see the true ROI of your guest data?
Deliver tailored marketing messages, exclusive offers, and event access to boost retention and build deeper connections with your best guests.
