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Sticks’N’Sushi Selects SevenRooms to Enhance Guest Experience Across 23 Venues

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Feb 22, 2022

Sticks’N’Sushi Selects SevenRooms to Enhance Guest Experience Across 23 Venues

LONDON (22 February 2022)Sticks’n’Sushi, the renowned Copenhagen-based sushi and yakitori specialist, today announces a new partnership with SevenRooms, a guest experience and retention platform for the hospitality industry. The restaurant brand now utilises SevenRooms’ technology at 23 of their properties, spanning 6 cities across the UK, Germany and Denmark. 

The partnership facilitates the creation of a shared guest database across all Sticks’n’Sushi venues, allowing establishments to take control of their guest data to deliver an outstanding, personalised and consistent customer experience across all of their premises. This means that guests dining at any of Sticks’n’Sushi’s nine UK establishments will receive the same high-quality experience, regardless of which location they choose to dine at. Guests who are travelling abroad will also benefit from integrated data systems, allowing them to enjoy a familiar, first-class dining experience wherever they are in the world. 

SevenRooms is the only end-to-end hospitality technology platform purpose-built to help operators acquire, engage, and retain more guests. It combines data, personalisation, and automation into one platform — helping operators to create exceptional experiences that boost profitability and drive repeat business. For today’s consumers, experience is everything, and data has become the key to unlocking loyalty. Leveraging SevenRooms, Sticks’n’Sushi is able to use this same approved data to gain a deeper understanding of their guests and create personalised experiences that keep them coming back.

As well as enhancing personalised guest experiences, SevenRooms’ technology also helps operators to level up their marketing automation and reservation management. By taking ownership of guest data to implement targeted email marketing campaigns, Sticks’n’Sushi is now able to target relevant audiences for special events that are taking place on premise – a practice that will boost repeat business and profits without the need for a large marketing budget or added headcount. 

Managing reservations with SevenRooms’ AI-powered algorithm technology makes operations run more smoothly. Determining the best place to seat guests in real-time, this system allows Sticks’n’Sushi to maximise the number of guests on their premises at one time, enabling them to drive more revenue for their venues. Additionally, optimising seating configurations helps reduce staff workload and increases operational efficiency, creating a more seamless guest experience that increases satisfaction and fosters loyalty. 

Andreas Karlsson, CEO at Sticks’n’Sushi said: “At Sticks’n’Sushi, we take pride in delivering excellent service to every one of our guests. Our partnership with SevenRooms allows us to elevate this even further and tailor our guests’ individual experiences to suit their personal preferences. We strive to ensure that guests get the most out of their visits and return time and time again – the best way to achieve this is by continuing to put guests at the heart of our operations, while leveraging the SevenRooms platform to help us gain a greater understanding of their dining habits and preferences.”

Danilo Mangano, Managing Director, International at SevenRooms said: “Changing dining habits and increased competition means that it is more important than ever for restaurants to serve up best-in-class experiences for guests when they dine out. Technology continues to play an important role in this, helping operators execute on these experiences in as streamlined and efficient a manner as possible. We’re delighted to be working with like-minded partners like Sticks’n’Sushi, who are eager to improve their guest experience through better use of data. SevenRooms technology enables Sticks’n’Sushi to gain better insight into their guests’ preferences, anticipate their needs and allows them to offer truly personalised experiences that create loyal customers for life.”


About Sticks’n’Sushi
Sticks’n’Sushi is a cross between a Japanese traditionalist and a Danish anarchist and offers food that bears the mark of creative interpretations inspired by Japanese and Nordic cuisine. Sticks’n’Sushi serves high-quality, fresh food based on a unique combination of traditional sushi and yakitori sticks from the grill. Attracting both families and trendsetters, Sticks’n’Sushi is known for being fashionable, friendly and affordable. 

Sticks’n’Sushi was founded in 1994 by brothers Jens and Kim Rahbek and Thor Andersen. Taking inspiration from their half-Japanese, half-Danish background, they created a unique cuisine that combines two culinary traditions. This made Sticks’n’Sushi a dynamic and innovative force on the Danish gourmet scene. Sticks’n’Sushi is one of the most successful restaurant groups in Denmark. The concept took off with overwhelming speed and success. The freshness and the high quality of the food and the relaxed atmosphere made Sticks’n’Sushi one of Copenhagen’s busiest restaurants almost overnight. Today there are twelve Sticks’n’Sushi restaurants in Copenhagen, seven restaurants in London, one in Cambridge and one more in Oxford, as well as two restaurants in Berlin with plans to open one more in the summer of 2022.

From the very beginning, Sticks’n’Sushi has refused to be just another restaurant. The intention was always to be one of a kind. Today Sticks’n’Sushi is just that. Sticks’n’Sushi is known for its great food and progressive attitude and is one of the most innovative restaurants in the industry. It has set new standards for training staff, new standards for communication, corporate responsibility, advertising and design. 

About SevenRooms
SevenRooms is a guest experience and retention platform that helps hospitality operators unlock the full revenue potential of their data. From neighbourhood restaurants and bars to international, multi-concept hospitality groups, the end-to-end platform enables operators to build direct guest relationships, deliver exceptional experiences, and, ultimately, bring guests back. The full suite of products includes: reservation, waitlist and table management, online ordering, review aggregation and marketing automation. Founded in 2011 and venture-backed by Amazon, Comcast Ventures and Providence Strategic Growth, SevenRooms has dining, hotel F&B, nightlife and entertainment clients globally, including: Harrods, The Langham London, MGM Resorts International, Mandarin Oriental Hotel Group, Bloomin’ Brands, The Cosmopolitan of Las Vegas, Jumeirah Group, Wolfgang Puck, Michael Mina, sbe, LDV Hospitality, Zuma, Altamarea Group, AELTC, D&D London, Corbin & King, JKS Restaurants, Live Nation and Topgolf.  

Media Contact 

Bianca Esmond
Director, Brand Marketing

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