2024 AU Annual Report

AU Restaurant Trends and Diner Expectations

New data explores how changing Australian consumer dining expectations are impacting restaurant growth in the age of AI and automation.

Introduction

Restaurants are the third place people crave

As consumer behaviour has shifted due to changing economic conditions and a return to the office, people are looking for third places outside of home and work to connect and unwind. And the restaurants adapting to these shifting expectations are winning more business.

Take a look at some of the top hospitality trends, and download the full AU report for even more insights.

Diner Expectations

What matters most to diners today

Australian consumers across generations and cities care most about convenience, personalisation and value when dining out. They’re particularly loyal to brands they trust and willing to pay more for elevated experiences.

Younger consumers are fueling the restaurant revival

Despite inflation concerns, 42% of Aussie consumers are dining out at least 3X per month. Younger generations have made restaurants part of their weekly routines.

Consumers are willing to spend up for elevated dining experiences

While most Aussies are willing to spend up to $97 per person for a meal out, some consumers are splurging on upgraded experiences.


Dining upgrades consumers are willing to spend above market price on by city

Perth
Adelaide
Melbourne
Sydney
Brisbane

The weekend now extends to Monday

Mondays are one of the most popular days for restaurant reservations, and searches for “restaurants open Monday night near me” are up 152% year-over-year.

More than half of diners book 
reservations last minute

Diners have figured out that same-day reservations 
are a good option if they haven’t booked far in advance.


How far in advance do guests typically book reservations?

Diners have a strong intent to dine with their favourite brands

If guests can’t get a reservation, they make an effort to stick with their preferred brands. Here’s what they do:

33%

Look for a different 
date or time

29%

Look for availability at other restaurants within the same hospitality group

28%

Look at different sites for reservation availability at the same restaurant

6%

Set an alert for reservations to open up

Restaurant Growth

The strategies making restaurant profits rise

Restaurants across Australia are seeing growth — with a 26% year-over-year increase in reservations comparing Q1’23 to Q1’24. This year, restaurants are focused on four goals: increasing revenue, reducing operating costs, training staff and improving margins. Here’s what’s helping restaurants grow in 2024.

Operators are dropping a pin where it’s hot

Diners in areas like Brisbane and Melbourne dine out more frequently than your average Aussie, but Sydney still reigns supreme as the most frequent diners, with 55% dining out 3+ times a month.

Loyalty is the best policy, but it’s not one-size-fits-all

In Australia, age plays a large role in what consumers look for from loyalty programs. With 83% of restaurants already offering a loyalty program, operators should curate their benefits to stay competitive.

35%

of Gen Zers

care most about exclusive events and experiences.

57%

of Millennials

want access to last-minute reservations.

17%

of Gen Xers

want exclusive events and experiences.

Experiential dining that
sells best

Consumers are looking for new experiences, and are particularly interested in themed events and upgraded dining options.


Top SevenRooms upgrades by revenue




SevenRooms operators cashed in on upgrades in 2023

1.5M+
upgrades sold
$22M+
revenue generated from upgrades
$34K+
average revenue per 
venue from upgrades
+35%
higher spend on reservations with prepaid events and upgrades
Restaurant Marketing

What’s simmering in
restaurant marketing

The biggest themes in restaurant marketing from our research are related to authenticity, community connection and timely, targeted messaging using a multichannel approach. In 2024, restaurants are investing heavily in social media and exploring AI and automation.

Social media is the amuse-bouche of restaurant discovery

86% of operators spend most of their marketing budget on social media with a focus on organic social media and paid ads, but less on influencers.

More than half of consumers try restaurants because of social media

Here are the top influences by generation.

Gen Z

37% are influenced by posts from restaurants they follow that highlight their personality.

Gen Z

Millennials

34% are influenced by posts from restaurants they follow that highlight the menu.

Millennials

Gen X

20% are influenced by posts from restaurants they follow that highlight their personality.

Gen X

Boomers

16% are influenced by posts from restaurants they follow that showcase the menu.

Boomers

To win at restaurant email marketing, the more targeted, the better

Email is the preferred channel for Millennials, Gen Xers and Baby Boomers to receive restaurant communications. And from February to May 2024, SevenRooms’ Australian customers generated over AUD$5M in revenue with Email Marketing.


Restaurant email benchmarks*

+23%

Targeted email sends see 23% higher open rates.

+28%

Targeted emails see 28% higher click-to-open rates.

2X

Targeted emails generate 2X more revenue per email.

*Restaurant email benchmarks were based on a large sample of SevenRooms U.S. customers analysed in 2023.

Restaurant Tech

How restaurants are powering up with AI and automation

The majority of Aussie hospitality operators are already using artificial intelligence (AI) and automation in their business and plan to expand usage this year. They’re primarily using it to analyse data and manage inventory more efficiently.

Restaurants are working smarter to improve guest experiences

Every industry today is using AI to help staff work more efficiently — and the same is true for restaurants. They're primarily looking to AI to analyse data, manage inventory and devise menu items.

85% of restaurant operators are already using AI in some way to run their business.

Restaurateurs want to bring automation to operations

Restaurants with limited staff and resources are using automation and smart restaurant tech to streamline training and amp up customer communication.

Get the full report

Hungry for more consumer trends and restaurant insights? Grab your copy of the full report. 

Looking for data from other regions?

Check out the U.K. report and U.S. report.